Senior Director of Sales, Private Brands

1440 Foods

Senior Director of Sales responsible for Private Brands at 1440 Foods. Leading strategy, customer relationships, and P&L management across all retail channels.

Posted 6/10/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute the multi-year Private Brands growth strategy across all customers and channels, including channel prioritization, customer targets, category whitespace, and capability investments needed to win
Identify, qualify, and close new Private Brands opportunities at every retailer — including club, mass, grocery, drug, dollar, specialty, foodservice, and e-commerce — with no single channel limiting the scope of the role
Build a multi-year, retailer-by-retailer pipeline of branded-equivalent and exclusive innovation programs that leverage 1440 Foods’ manufacturing footprint and category expertise
Own senior-level relationships with private brand, sourcing, and merchandising leadership at every Private Brands customer across club, mass, grocery, drug, dollar, specialty, foodservice, and e-commerce — serving as the single executive sponsor for the entire Private Brands customer portfolio
Lead joint business planning, line reviews, item presentations, and quarterly business reviews with retailer private brand teams at every customer
Partner with internal Sales channel leads to ensure Private Brands strategy is coordinated with branded selling across all customers, protecting overall channel and category health
Tailor the commercial approach to each customer’s private brand operating model — from tiered store-brand architectures at mass and grocery, to Kirkland/Member’s Mark/Wellsley Farms programs at club, to private label e-commerce and exclusive-to-channel innovation
Own the Private Brands P&L, including volume, revenue, gross margin, and trade investment, with full accountability for delivering annual operating plan and long-range financial targets
Lead pricing, costing, and proposal development in partnership with Finance and Operations, ensuring proposals are competitive, accretive, and supportable by the supply chain
Negotiate master supply agreements, pricing structures, and commercial terms that protect margin and create durable, multi-year customer commitments
Partner with R&D and Product Development to translate retailer briefs into winning formulations, package formats, and on-trend innovation
Work closely with Operations, Procurement, and Supply Chain to align capacity, capability, and cost models against the Private Brands pipeline
Collaborate with Quality, Regulatory, and Legal to ensure all Private Brands programs meet retailer and regulatory standards
Build, lead, and develop the Private Brands sales organization — including direct reports, broker partners, and cross-functional resources — as the business scales
Establish best-in-class commercial processes, CRM discipline, sales forecasting, and pipeline management for the Private Brands function
Represent 1440 Foods Private Brands at industry events spanning all channels (e.g., PLMA, Expo West, ECRM, club, mass, grocery, and e-commerce events) and act as the external face of the business

Requirements

What you’ll need

10+ years of progressive CPG sales experience, with at least 5 years in a senior leadership role calling on national retailers
Demonstrated success selling and managing private brand, private label, or contract manufacturing programs, ideally in food, beverage, nutrition, or another consumables category
Proven experience selling at the Director, Sr. Director, or VP level into private brand teams across multiple channels — including club (Costco, Sam’s Club, BJ’s), mass (Walmart, Target), grocery (Kroger, Albertsons, Ahold, Publix, H-E-B, etc.), and e-commerce — with a working understanding of how each channel evaluates, costs, and onboards private label items
Direct ownership of a multi-million dollar P&L, with a track record of delivering profitable growth and managing trade, pricing, and margin levers
Experience leading commercial negotiations on supply agreements, costing, and multi-year pricing
Strong cross-functional leadership across R&D, Operations, Finance, and Marketing in a matrixed environment
Experience building, coaching, and retaining high-performing sales teams
Prior experience in a high-growth, PE-backed, or founder-led organization where building infrastructure alongside delivering results
Bachelor’s degree required; MBA or equivalent advanced degree preferred
Experience in active nutrition, sports nutrition, protein, snacking, or other health-and-wellness categories preferred
Experience leading a Private Brands business with national scope across multiple retailers and channels simultaneously, including omnichannel and e-commerce private label programs preferred

Benefits

Comp & perks

Competitive compensation and benefits package
Career development and growth opportunities in a high-growth environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CPG salesprivate brand managementcontract manufacturingP&L managementcommercial negotiationspricing strategysales forecastingpipeline managementcategory expertiseproduct development

Soft Skills

cross-functional leadershipteam buildingcoachingrelationship managementstrategic planningnegotiationcommunicationorganizational skillsproblem-solvingexecutive sponsorship

Certifications

Bachelor's degreeMBA or equivalent advanced degree