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Director, Growth Marketing
143 Studios, LLCDirector of Growth Marketing at 143 Studios transforming digital channels into high-performing growth engines. Leading acquisition and retention strategies to support measurable business results.
About the role
Key responsibilities & impact- Lead the evolution of our digital ecosystem, transforming our websites into high-performing growth channels that drive audience acquisition, engagement, and revenue.
- Own website performance end-to-end, combining hands-on execution with data-driven optimization to improve user experience, conversion rates, and overall business impact.
- Develop and execute a comprehensive SEO and content discoverability strategy that strengthens organic growth and maximizes the value of our expanding content library.
- Lead the development of new digital properties and growth initiatives, leveraging agency and vendor partners where appropriate while maintaining direct ownership of outcomes and execution.
- Own the strategy, execution, and performance of our email marketing and CRM programs, building systems that deepen audience engagement and drive measurable business results.
- Lead the ongoing evolution of HubSpot, including audience segmentation, lifecycle marketing, automation, and data quality, with direct involvement in the work rather than solely managing it.
- Build and optimize subscriber growth, retention, and re-engagement strategies that improve both audience quality and long-term value.
- Partner closely with internal stakeholders and external specialists to ensure every campaign is technically sound, editorially strong, and aligned with business objectives.
- Own paid acquisition strategy and execution across key platforms, driving measurable growth in audience, subscribers, product sales, and other core business objectives.
- Personally contribute to campaign development, optimization, testing, and performance analysis while effectively leveraging agency partners to extend capacity and expertise.
- Manage agency relationships with clear direction, rigorous performance expectations, and accountability for results.
- Continuously improve acquisition efficiency through disciplined budget management, audience development, creative testing, and landing page optimization.
- Own the measurement framework for our marketing efforts, ensuring decisions are grounded in accurate data, clear attribution, and meaningful business outcomes.
- Build reporting and analytics systems that provide leadership with clear visibility into performance, opportunities, and priorities across all owned channels.
- Lead a culture of testing and continuous improvement, translating performance data into actionable recommendations that drive growth.
- Ensure our marketing operations, CRM practices, and digital properties maintain high standards of compliance, data integrity, and responsible customer data management.
- Establish scalable processes that keep audience data accurate, organized, and aligned with evolving privacy and platform requirements.
- Develop and execute growth strategies across owned channels, translating company objectives into clear priorities, measurable goals, and actionable plans that drive business results.
- Lead, coach, and develop a team of marketers, strengthening both executional excellence and strategic thinking while building a high-performing growth marketing function.
- Balance strategic leadership with hands-on execution, leveraging agency and vendor partners where appropriate while maintaining accountability for performance, quality, and outcomes.
Requirements
What you’ll need- 6–8+ years of hands-on experience in growth or digital marketing, with direct channel ownership across email, SEO, paid media, and website management.
- Demonstrated ability to build and manage high-performing email programs.
- Proven track record running paid search and paid social campaigns independently — not just overseeing them.
- Experience managing agency and vendor relationships, including briefing, reviewing output, and holding partners to performance standards.
- Background in media, publishing, content, or personal brand businesses is a meaningful plus.
- Experience managing a small team of direct reports, including coaching and day-to-day project management.
- Bachelor’s degree in Marketing, Communications, Business, Computer Science, Information Systems, or a related field. Equivalent hands-on experience in lieu of a degree will be considered.
Benefits
Comp & perks- Generous Time Off (including Annual Summer Break)
- 401(k) Available
- Health & Welfare Benefits
- Fun and Energizing Hybrid Culture
- Growth-Oriented Environment
- Exciting Team Activities
- Mission-Driven Work That Matters
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOemail marketingCRMdata-driven optimizationpaid mediaaudience segmentationlifecycle marketingautomationcampaign developmentperformance analysis
Soft Skills
leadershipcoachingstrategic thinkingproject managementcommunicationcollaborationaccountabilityproblem-solvingcreativityadaptability