Social Media Manager

• Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels.
• Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement.
• Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work.
• Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget.
• Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality.
• Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.
• Partner closely with Product Marketing, Science, and Influencer Marketing teams to ensure messaging stays accurate, scientifically grounded, and highly reusable across creators and channels.

Social Media Growth Producer

• Develop and implement the Organic Social Media Marketing Strategy and improve current processes in line with business goals.
• Create engaging social programs, both editorial and promotional, with a cohesive point of view and brand voice to grow community and engagement.
• Manage content creation, curation and copywriting for daily posts.
• Apply basic design skills through Adobe and/or Canva.
• Attend photoshoots and travel when needed to create unique social content and push influencer collaborations.
• Represent SmartBuyGlasses at influencer events and brand booths across Europe alongside our senior team.
• Oversee day-to-day social media channel management, including scheduling across all platforms, managing community engagement, and responding to DMs.
• Manage any outsourced help with channel management.
• Develop and maintain the social media content calendars for Facebook, Pinterest, Instagram, YouTube and TikTok.
• Coordinate asset creation, including copy, statics, infographics and videos for social platforms (organic and paid), in collaboration with the internal creative team and freelancers.
• Monitor performance analytics and competitive benchmarking regularly.
• Understand the effectiveness of strategy and creative. Make recommendations for continuous improvement.
• Stay at the forefront of influencer marketing: trends, channel algorithms, platform changes, legal requirements, and shifts in the influencer community.
• Brainstorm new, creative approaches to influencer campaigns.
• Create impactful influencer campaigns.
• Oversee a team of specialists to audit and outreach to influencers, and negotiate and brief influencers to deliver impactful content.
• Analyse data from various sources, identify gaps in the influencer marketing process, and work with the marketing teams to rectify them.
• Deliver influencer strategy objectives and maximise commercial opportunities through clear analysis and reporting.

Social Media, Influencer Marketing Specialist

• Own and grow the company's LinkedIn presence, from strategy to execution
• Manage and grow personal profiles of our experts, ensuring consistent and effective content distribution
• Plan, create, and publish high-quality B2B content that reflects our brand, product, and business goals
• Manage and optimize LinkedIn pages to drive engagement, followers, and leads
• Analyze content performance, test new formats, and adjust strategy based on insights
• Collaborate closely with marketing, product, and other teams to ensure consistent messaging and positioning
• Assist with social media content collaboration with influencers, partners, etc.
• Track trends, audience behavior, and competitors to keep social presence relevant and effective

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Social Media Growth Producer

Social Media, Influencer Marketing Specialist

B2B Social Media Growth Manager