Social Media Manager

• Develop our End-to-end content strategy for Social Media
• Create Killer Content that engages viewers
• Grow our followers aggressively
• Drive sales through organic content & awesome story telling
• Provide our Paid Ads team with sufficient creatives to test & iterate
• Be the soul of our Branding Strategy
• Monthly content performance audit

Social Media Manager, Content Editor

• 你将主导社交媒体整体策略的制定与执行,提升品牌曝光度、用户互动率,并推动自然获客。
• 你需与销售与内容团队紧密合作,共同打造具有影响力、说服力与专业度的中文内容。
• 文案与内容营销 制定基于受众洞察与营销目标的社交媒体内容日历。
• 进行内容研究,撰写与品牌定位一致的内容简报及主题方向。
• 以故事叙述、情绪共鸣与营销心理打造高影响力中文文案。
• 为不同平台设计吸睛 Hook、标题、CTA 及分平台内容框架。
• 制作高质量视觉内容:短视频、图文、海报、图解资讯、博客等。
• 每周在多个平台发布 至少 5 条内容 (Facebook、Instagram、TikTok、小红书、抖音、YouTube、LinkedIn 等)。
• 利用内容吸引潜在客户并协助销售团队获取高质量线索。
• 与销售团队合作,使文案有效处理用户痛点、提升信任并加强转化。
• 分析数据并依据表现优化策略,提高内容成效。
• 于 两个工作日内 回复评论与私讯,维持积极的品牌互动。
• 每月制定、更新社交媒体相关 SOP,包括内容制作、设计流程、视频剪辑等。
• 追踪并分析各平台核心指标(以 MoM 数字与百分比呈现)。
• 提交月度报告,包括: 当月成果与亮点 遇到的挑战与解决方式 关键洞察及未来优化建议
• 汇报数据如: 社交媒体带来的销售收入 粉丝增长 自然获客(数量与质量) 互动表现(分享、收藏、点赞、观看时长等)

Social Media and Video Editing Executive, Chinese Copywriting

• Be the Face of the Brand: Confidently host, narrate, and star in our Instagram Reels, TikToks, and YouTube Shorts. You are the human connection to our logistics network.
• On-the-Ground Storytelling: Travel to our hubs, warehouses, and customer storefronts to capture raw, authentic operational and testimonial content.
• End-to-End Social Ownership: Plan, shoot, edit, and publish content across our core channels
• Fast-Turn Production: Expertly use tools like CapCut or Canva to cut native, vertical video edits, memes, and reactive content in hours, not weeks.
• Community Engagement: Don't just post and ghost. Actively manage our social community, reply to SME sellers, and keep a pulse on eCommerce trends.
• Strategic Collaboration: Work with the Product Marketer to ensure your organic social content warms up the audience for our paid performance campaigns.

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Social Media Manager, Content Editor

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