Salesforce Analyst

• Lead requirements gathering sessions with business and operational stakeholders
• Translate business needs into user stories, process flows, and functional requirements
• Collaborate closely with developers and UX consultants to shape end-to-end solutions
• Configure Salesforce solutions using declarative tools to support business workflows
• Support testing, validation, planning and change management activities
• Maintain traceability artifacts that support delivery governance
• Ensure solutions align with enterprise standards and delivery best practices

Senior Associate, Salesforce Business Analyst optimizing operational efficiency for PwC clients

Senior Associate, Salesforce Business Analyst

Senior Associate, Salesforce Business Analyst providing consulting services to clients at PwC. Analyzing needs, implementing solutions, and supporting Salesforce applications for operational efficiency.

• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.
• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.
• Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.
• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits.
• Oversee journey planning and execution including technical reviews and quality control.
• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.).
• Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
• Build highly dynamic campaigns using HTML and AMPscript.
• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns.
• Participate in campaign optimization sessions and support analysis of campaign performance.
• Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines.

Senior Salesforce Analyst leading marketing campaigns in Salesforce ecosystem

Senior Salesforce Analyst – Marketing

Senior Salesforce Analyst leading marketing campaigns in the Salesforce ecosystem for TD's Marketing department. Responsible for journey orchestration, audience segmentation, and campaign optimization.

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Senior Associate, Salesforce Business Analyst

Senior Salesforce Analyst – Marketing