SEO Marketing

• Develop and execute a global strategy spanning traditional SEO and Answer Engine Optimization (AEO), with the explicit goal of making Datasite both rank in search engines and citable in AI assistants (ChatGPT, Claude, Gemini, Copilot, Perplexity).
• Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions.
• Lead an Authority & Entity Building program through digital PR, strategic partnerships, link building, and unlinked brand mentions to establish domain authority and solidify Datasite’s semantic association with M&A technology in LLM training sets.
• Manage backlink profile health, including disavowal of toxic links and competitive link gap analysis.
• Work with our content team to create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content.
• Partner with the Web Development Manager to deploy structured data markup, ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no-login/public access guidelines where appropriate).
• Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models.
• Lead a localization strategy across priority markets, ensuring localization practices (translations, hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy.
• Track and report on organic search performance, including demand, rankings, CTR, traffic, and LLM visibility metrics (e.g., referenced queries, query fan outs, position in AI response testing).

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SEO/GEO Marketing Manager