SEO Marketing

• Create an effective and comprehensive SEO strategy focused on driving growth in traffic and conversions (long-term and short-term)
• Perform market competitiveness analysis, SEO trends, best practices and competitor analysis
• Perform ongoing keyword research, expansion, optimization and identify target keywords
• Collaborate with content and marketing teams to optimize and create SEO contents
• Analyse opportunities and gaps in content strategy, constitute content plans, and lead content teams to create high quality and effective Seo contents to improve rankings/metrics
• Develop off-page optimization strategy and implement link building strategy
• Conduct technical audits, analyse technical SEO issues and identify opportunities for improving site structure, load speeds, mobile optimization etc
• Set KPIs/goals, track key performance indicators, report metrics and take actions to improve performance

SEO Manager

• Write and edit betting tips, match previews, predictions, and tournament analysis in Spanish for the FIFA World Cup 2026 coverage cycle
• Produce daily/match-day content: previews, value bet picks, accumulators, prop suggestions, group-stage and knockout-round analysis
• Edit and quality-check content from other Spanish-language contributors, ensuring tone, accuracy, and brand voice consistency
• Follow internal SEO content guidelines: on-page structure, content briefs, internal linking
• Verify factual accuracy on teams, lineups, form, injuries, and tournament context up to publication time
• Maintain a high publishing cadence aligned with the tournament calendar

SEO Content Writer/Editor – Betting Tips, Spanish Market

• Own the off-page SEO strategy across the portfolio, from positioning to execution.
• Set the long-term vision for the link building at Paradise Media.
• Lead and scale our direct outreach.
• Own link types, link velocity and placement quality benchmarks across the team.
• Continuously source, vet, and onboard new high-quality vendors, publishers, and media partners to expand our link supply.
• Leverage AI tools to scale prospecting, personalisation, and outreach workflows.
• Lead and coach an in-house team of Off-Page SEO Specialists and Managers.
• Set clear KPIs, performance standards, and career paths for the team.
• Build a culture of accountability, quality, and continuous improvement.
• Drive cost-per-link down without compromising quality or risk profile.
• Manage budgets, vendor relationships, and tooling decisions across the off-page function.
• Partner closely with SEO Managers and SEO Heads and work on the best link strategy per brand.
• Report on link velocity, quality metrics, cost efficiency, and ranking impact to senior leadership.
• Ensure off-page activity supports and amplifies the on-site SEO strategy across all brands.

Head of Off-Page SEO

• Execute a 360-degree SEO strategy by optimizing on-page content, coordinating off-page authority building, and identifying technical improvements.
• Monitor and analyze organic traffic and keyword rankings; explain the 'why' behind trends and provide actionable insights.
• Translate SEO strategy into detailed content briefs for writers, acting as the native-language gatekeeper for quality and search intent alignment.
• Assist in regular site audits using Screaming Frog.
• Work with the tech team to ensure schema markup, Core Web Vitals, and indexing issues are prioritized.
• Keep a pulse on the SEO landscape to reverse-engineer competitor growth tactics and stay ahead of algorithm shifts.
• Manage relationships with external partners and agencies to keep off-site activities and backlink profile on schedule.

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SEO Manager

SEO Content Writer/Editor – Betting Tips, Spanish Market

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