SEO Marketing

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
• Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
• Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
• Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
• Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
• Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
• Conduct keyword research and competitor research
• Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
• Write copy or edit existing copy to improve SEO/AEO performance
• Continually expand your knowledge of SEO/AEO and mentor the team

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Director, SEO – AEO