SEO Marketing

• Define and execute the overall SEO strategy to drive qualified organic traffic and user acquisition.
• Build scalable content and landing page strategies targeting high-intent trading and crypto keywords.
• Improve rankings across competitive search terms through on-page, off-page, and technical SEO initiatives.
• Monitor and improve crawlability, indexation, Core Web Vitals, and overall website health.
• Identify new growth opportunities using keyword research, competitor analysis, and search trend data.
• Own SEO reporting, forecasting, and performance measurement.
• Conduct regular technical SEO audits and partner with engineering to resolve issues.
• Manage Google Search Console, indexing, XML sitemaps, robots.txt, schema markup, redirects, canonicalization, and site architecture.
• Implement structured data and best practices to maximize SERP visibility.
• Incorporate best practices to improve organic visibility, rankings, discoverability, and conversion performance.
• Growth mindset - experiment with new ideas continuously to grow disproportionately and to garner edge over competition and to open new organic acquisition opportunities.
• Own ASO strategy across the Apple App Store and Google Play Store.
• Optimize app listings including metadata, keywords, screenshots, videos, localization, and conversion rates.
• Track keyword rankings, installs, and competitor performance.
• Run experiments to improve app discoverability and install conversion.
• Develop strategies to improve visibility across AI-powered search experiences including ChatGPT, Gemini, Perplexity, Claude, and other answer engines.
• Optimize content for AI-generated responses, featured snippets, knowledge panels, and zero-click search.
• Stay ahead of emerging AI search trends and translate them into actionable growth initiatives.
• Work with content and product teams to create AI-friendly information architecture and structured content.

Organic Growth Lead – SEO, ASO, AEO

• Develop and execute effective On-Page, Off-Page, and Technical SEO strategies.
• Conduct keyword research, competitor analysis, and identify organic growth opportunities.
• Optimize website content, landing pages, meta titles, meta descriptions, URLs, and internal linking.
• Perform technical SEO audits and coordinate with developers to resolve website issues.
• Monitor website performance using Google Analytics (GA4), Google Search Console, and other SEO tools.
• Build high-quality backlinks using ethical white-hat SEO techniques.
• Track keyword rankings, organic traffic, and SEO performance while preparing regular reports.
• Collaborate with content writers, designers, and developers to implement SEO best practices.
• Stay updated with Google's latest algorithm updates and industry trends.

SEO Executive – Noida Candidates Preferred

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space
• Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page
• Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation
• Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic
• Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site
• Identify internal linking opportunities that improve crawlability and distribute page authority across the site
• Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint
• Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces
• Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically
• Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise
• Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time
• Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
• Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations
• Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings
• Stay current on how generative search is evolving and bring back relevant insights
• Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap
• Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content
• Develop and refine the framework for measuring content ROI

SEO Marketing jobs in India

See all jobs on JobTailor

Organic Growth Lead – SEO, ASO, AEO

SEO Executive – Noida Candidates Preferred

SEO, GEO Content Specialist