SEO Marketing

• Identify link-building opportunities through competitor analysis, broken link research, and content gap analysis
• Conduct outbound outreach to bloggers, journalists, and webmasters via email
• Write personalized outreach pitches that earn links — not templates that get ignored
• Manage an outreach pipeline and track reply rates, placements, and link status
• Coordinate with the content team to create linkable assets (guides, data, tools)
• Monitor acquired backlinks for quality and report on DA gains over time
• Follow white-hat link-building practices — no spammy tactics

SEO Link Builder

• Act as the lead interpreter of search performance and visibility quality across both traditional and AI-led discovery experiences.
• Maintain a broad expertise across the evolving landscape of LLMs and generative engines, including Google Gemini, OpenAI GPT, Anthropic Claude, and other leading frontier models.
• Harmonize GEO initiatives with existing SEO workflows and priorities to ensure technical compatibility and strategic alignment.
• Apply advanced measurement frameworks to provide clarity on search performance signals and model sentiment.
• Lead the collaboration between account teams and engineers to ensure Jellyfish technology continues to solve for evolving client visibility challenges.
• Identify specific areas where agentic marketing practices and AI-powered workflows can support broader brand objectives.
• Help brands define a GEO testing roadmap using scientific measurement to validate specific tactics and model responses.
• Plan and manage the pragmatics of execution, ensuring the right tools and resources are deployed to meet strategic goals.
• Update and refine "best practice" guidelines for the agency and clients as the generative engine landscape evolves.

Senior Manager, SEO, GEO

• SEO Strategy, Content Execution & Optimization
• Own execution of SEO‑driven content across blogs, landing pages, website copy and lifecycle touchpoints
• Write, optimize and refresh content to improve: Non‑brand organic traffic, Search relevance and intent alignment, Conversion and engagement rates
• Execute on‑page SEO optimization including: Title tags, meta descriptions, H1/H2s, Internal linking structures, Content updates tied to performance data
• Ensure content aligns explicitly to: User intent and funnel stage, Keyword strategy and seasonal demand, Business and conversion objectives
• Organic Conversion & Funnel Performance Ownership
• Own conversion performance of organic traffic, including: Quote starts, lead submissions, and key downstream actions
• Partner with CRO, product, analytics and paid media teams to: Identify drop‑offs and friction across organic journeys, Improve landing page relevance, clarity, and speed, Translate keyword intent into high‑converting page experiences
• Contribute content and messaging to experimentation efforts to improve: Conversion rate, Engagement, Funnel efficiency
• Keyword Research & Demand Capture Strategy
• Conduct ongoing keyword research, gap analysis and competitive analysis using tools such as SEMrush
• Build and maintain keyword‑to‑content and keyword‑to‑funnel mappings
• Inform prioritization of: New content creation, Content refreshes, Landing page expansion
• Align editorial planning to: Business priorities, Campaign calendars, Seasonal and category‑specific demand
• Lifecycle, Retention & Cross ‑ Channel Content Enablement
• Use search and intent insights to inform: Lifecycle and email messaging, Paid landing page relevance, Partner and affiliate content
• Write and optimize lifecycle content to support: Acquisition, Nurture, Retention and re‑engagement
• Ensure content and messaging consistency across: Organic search, Email and lifecycle journeys, Paid and partner channels
• Support conversion lift through message testing and content variants
• AI Search & Emerging Discovery Optimization
• Optimize content for modern search experiences including: Google AI Overviews, LLM‑based discovery (ChatGPT, Gemini, etc.)
• Structure content to maximize visibility in: Zero‑click results, AI‑generated summaries and recommendations
• Stay current on SEO and AI search evolution and apply best practices to execution
• Technical SEO & Scalable Enablement
• Partner with engineering, product and analytics teams to: Improve crawlability, indexation, and site performance, Support structured data and schema implementation, Help define SEO requirements for: New templates and page types, CMS updates, Site enhancements and experiments
• Ensure SEO best practices are embedded into ongoing site development—not treated as one‑off fixes
• Reporting, Analytics & Performance Management
• Own reporting on organic performance tied to business outcomes, including: Non‑brand traffic growth, Conversions and assisted conversions, Funnel performance by content and keyword group
• Leverage GA4, Search Console and SEO platforms to: Diagnose performance issues, Recommend prioritized actions, Partner with analytics to improve: Organic attribution, Journey visibility, Executive‑ready reporting and insights

SEO, Content Marketing Manager

• Own the full technical health, uptime, speed, and security of alignedmodernhealth.com (WordPress/WP Engine environment)
• Manage day-to-day site operations including content publishing, plugin updates, hosting, DNS, and third-party integrations
• Lead all site development projects — from scoping and sprint planning through QA and deployment
• Build and maintain scalable page templates and systems to support rapid new location and service launches
• Translate our brand into a trustworthy product design – and have a mastery for AI tools to drive efficiency with publishing SEO
• Develop and execute a comprehensive national SEO strategy covering technical SEO, on-page optimization, local SEO, and link building
• Own keyword research, topical authority mapping, and content architecture to drive deep organic visibility for each service line across all markets, with content depth that signals genuine expertise and not just coverage
• Diagnose and resolve complex technical SEO issues (crawl budget management, JavaScript rendering, log file analysis at scale) and continuously improve Core Web Vitals, indexation health, schema markup, and site architecture
• Build out and optimize location pages and virtual care landing pages to dominate search in new geographic markets
• Build and maintain E-E-A-T signals across the site, including provider bios, author pages, clinical citations, and trust architecture, to compete effectively in Google’s most scrutinized YMYL (healthcare) category
• Track and report on organic traffic, rankings, and ROI with clear attribution to new patient acquisition
• Build repeatable digital infrastructure to support rapid entry into new states and markets — including templated local SEO, landing pages, and GMB management at scale
• Own GA4, Google Search Console, SEMrush and partner with our head of acquisition analytics to bring forward insights around performance to connect website performance to business KPIs
• Run a hypothesis-driven CRO program including A/B tests, heatmaps, funnel analysis, and patient journey research to continuously improve conversion from organic visits to booked appointments
• Partner with our operations and analytics team to ensure clean attribution from first click through patient visit
• Champion the adoption of AI tools across the digital function — from AI-assisted content creation and SEO research to automated testing and personalization
• Identify, evaluate, and implement emerging tools and platforms that give Aligned Modern Health a competitive digital edge
• Stay ahead of Google’s AI-driven search evolution, including AI Overviews and generative engine optimization (GEO), and proactively adapt our content, structured data, and E-E-A-T strategy to maintain visibility.

Director of Web, SEO

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders
• Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development
• Implement and test new capabilities to enable client growth
• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency
• Provide support for client services deliverables during the sales process for upsells and new business
• Develop strong relationships with clients and senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences
• Create and present insightful, meaningful, and accurate reports and analyses on complex issues
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• Support the sales team by assisting with RFPs, presentations, audits, and SOWs
• Regularly identify opportunities to update and expand training content
• Develop original technical training content with QA
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies
• Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
• Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
• Conduct comprehensive technical, content, and local SEO audits on complex issues
• Optimize client content for visibility within AI-generated search experiences

SEO Manager

• Develop strategies and tactics that support client goals and drive strong organic marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
• Implement and test new capabilities to enable client growth
• Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
• Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
• Provide support for client services deliverables during the sales process for upsells and new business
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences
• Create and present insightful, meaningful, and accurate reports and analyses on complex issues
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Manage beta tests of new services for client set
• Support the sales team by assisting with RFPs, presentations, audits, and SOWs
• Regularly identify opportunities to update and expand training content
• Develop original technical training content with QA
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts.
• Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance
• Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T
• Conduct comprehensive technical, content, and local SEO audits on complex issues
• Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance
• Optimize client websites through conversion rate optimization (CRO)
• Create and prioritize strategies and supporting tactics that embody clients’ business goals
• Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs
• Setup and review Google Analytics (and any other third-party tracking software)
• Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering.

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