SEO Marketing

• Identify link-building opportunities through competitor analysis, broken link research, and content gap analysis
• Conduct outbound outreach to bloggers, journalists, and webmasters via email
• Write personalized outreach pitches that earn links — not templates that get ignored
• Manage an outreach pipeline and track reply rates, placements, and link status
• Coordinate with the content team to create linkable assets (guides, data, tools)
• Monitor acquired backlinks for quality and report on DA gains over time
• Follow white-hat link-building practices — no spammy tactics

SEO Link Builder

• Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
• Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
• Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
• In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
• In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
• In-depth understanding of off-site SEO, including external linking, etc.
• Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
• Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
• Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand
• Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms
• Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)
• Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings
• Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics
• Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization)
• Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations.

SEO Specialist

• Lead Team, Execution & Stakeholder Engagement
• Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution
• Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders
• Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption, while serving as a senior subject matter expert advising stakeholders across the organization
• Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations
• Own SEO & AEO Strategy
• Define and lead Gartner’s SEO/AEO strategy aligned to business priorities and ownership of acquisition, pipeline, and business growth
• Lead the adoption and scaling of AEO best practices and frameworks, optimizing for AI-driven discovery and evolving search behaviors
• Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency by strengthening Gartner’s topical authority and recognition
• Build and scale SEO/AEO processes, frameworks, and governance across the enterprise
• Lead complex, cross-functional SEO/AEO initiatives, including site architecture improvements, migrations, and platform changes
• Drive Analytics, Reporting & Insights
• Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations
• Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights
• Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance
• Drive a test-and-learn culture, implementing experimentation frameworks to validate and scale new SEO and AEO tactics

Director, SEO

• Create, edit, and proofread a high volume of AI-generated legal blogs and landing pages per day in both English and Spanish for spelling, grammar, clarity, and SEO optimization.
• Ensure legal accuracy and compliance with industry standards across English and Spanish content.
• Optimize readability and engagement, ensuring alignment with Rankings.io’s on-page SEO guidelines.
• Ensure all content follows client-specific brand and editorial guidelines.
• Work collaboratively with content managers to refine workflows and identify training needs.
• Organize, modify, and update content for accuracy and SEO best practices.
• Track and manage workload efficiently, ensuring all deadlines are met in a high-output, bilingual production environment.

Bilingual Legal SEO Content Editor

• Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals
• Mentor and aid junior team members in both client services and production departments
• Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients
• Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed
• Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
• Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes
• Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients
• Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor

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SEO Link Builder

SEO Specialist

Director, SEO

Bilingual Legal SEO Content Editor

SEO Specialist