SEO Marketing

• Creating and managing a book of paid search campaigns across a variety of industries
• Analyzing campaign performance using a variety of programs including Google Analytics
• Keyword research and expansion, ad copy creation, competitive benchmarking
• Provide proactive and strategic campaign recommendations on a regular basis
• Implementing advanced campaign additions including Pmax and dynamic remarketing
• Work closely with other departments in the company and vendors for successful campaigns
• QA campaigns before launching
• Assess landing pages used in search engine marketing campaigns
• Create campaign reports
• Monitor new trends in Search and make recommendations to client-facing staff

Search Marketing Specialist

• Identify link-building opportunities through competitor analysis, broken link research, and content gap analysis
• Conduct outbound outreach to bloggers, journalists, and webmasters via email
• Write personalized outreach pitches that earn links — not templates that get ignored
• Manage an outreach pipeline and track reply rates, placements, and link status
• Coordinate with the content team to create linkable assets (guides, data, tools)
• Monitor acquired backlinks for quality and report on DA gains over time
• Follow white-hat link-building practices — no spammy tactics

SEO Link Builder

• Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
• Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
• Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
• In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
• In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
• In-depth understanding of off-site SEO, including external linking, etc.
• Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
• Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
• Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand
• Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms
• Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)
• Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings
• Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics
• Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization)
• Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations.

SEO Marketing jobs in Florida

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Search Marketing Specialist

SEO Link Builder

SEO Specialist