SEO Marketing

• Perform technical SEO audits on OLX Group websites and digital products, identifying opportunities to improve indexing, crawling, information architecture, performance, rendering and organic user experience.
• Collaborate with Product, Engineering, Data and SEO Content teams to prioritize, detail and track SEO initiatives in the backlog.
• Support the definition of technical SEO requirements for new pages, features, migrations, tests and product updates.
• Monitor the organic health of portals by tracking metrics such as traffic, impressions, clicks, CTR, average position, index coverage, Core Web Vitals and cluster-based performance.
• Analyze the impact of technical implementations, product changes and algorithm updates, linking traffic fluctuations to hypotheses, root causes and opportunities for action.
• Produce clear, well-structured technical recommendations on topics such as canonicalization, redirects, sitemap, robots.txt, structured data, pagination, internal linking, speed, JavaScript rendering and crawl budget.
• Support the SEO Content team with technical analyses to help improve the performance of pages, templates and content clusters.
• Participate in Product and Engineering ceremonies to advocate SEO priorities based on impact, effort and risk.
• Create analyses, reports and executive presentations about organic performance, initiative progress and growth opportunities.

SEO Technical Analyst focusing on improving OLX's organic traffic and performance.

Technical SEO Analyst – Mid-level

SEO Technical Analyst at Grupo OLX enhancing organic traffic and performance across various digital platforms. Collaborating with product, engineering, data, and content teams for impactful SEO initiatives.

• **Objective of the role**
• Act strategically and technically to drive the organic growth of La Moda's websites, leading diagnostics, prioritization and technical SEO initiatives focused on crawling, indexing, architecture, performance, search experience and organic revenue growth.
• The person will be responsible for turning technical analyses and performance data into clear action plans for technology, e-commerce, content and the partner agency.
• **Scope of activities**
• **Technical SEO and governance**
• Perform recurring technical audits across La Moda's brand websites.
• Identify issues related to crawling, indexing, rendering, canonicalization, pagination, redirects, status codes, sitemaps, robots.txt and URL architecture.
• Assess technical impacts of site changes, new pages, collections, campaigns, integrations and platform adjustments.
• Monitor implementations with technology, product, e-commerce teams and external partners.
• Ensure SEO best practices on category pages, product pages, internal search, collections, landing pages and corporate pages.
• Support migration projects, structural changes, template adjustments, performance improvements and critical SEO fixes.
• **SEO strategy and performance**
• Build, support and monitor the strategic SEO roadmap, prioritizing requests by impact, effort and revenue potential.
• Identify organic growth opportunities for Lança Perfume, My Favorite and other digital initiatives within the group.
• Analyze organic competitors, search trends, seasonality, strategic categories and user behavior.
• Support the definition of targets, KPIs, projections and organic growth plans.
• Investigate drops, fluctuations or opportunities in organic traffic with both technical and business perspectives.
• **Data, tools and reporting**
• Track metrics in Google Search Console, GA4, SEMrush, Screaming Frog and complementary tools.
• Monitor organic sessions, organic revenue, conversion, CTR, impressions, average position and performance by page/category.
• Perform analyses of Core Web Vitals, load speed, page experience and mobile performance.
• Analyze logs, crawler behavior and opportunities to optimize crawl budget, when applicable.
• Prepare executive analyses and practical recommendations to support decision-making.
• **Interface with internal teams and agency**
• Act as the primary technical SEO contact with technology, e-commerce, product, content, CRM and media teams.
• Provide technical guidance to the partner agency on technical SEO and organic strategy.
• Validate technical recommendations sent by the agency and ensure alignment with internal priorities.
• Translate SEO needs into clear briefs, technical tickets and actionable plans.
• Support SEO coordination in organizing priorities, tracking results and communicating with stakeholders.

SEO Specialist driving technical SEO initiatives for La Moda's websites

SEO Specialist

SEO Specialist responsible for enhancing organic growth on La Moda's e-commerce platforms. Focusing on technical SEO strategies to optimize performance, visibility, and revenue growth.

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Technical SEO Analyst – Mid-level

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