SEO Marketing

• Create high-quality, original content for websites, blogs, landing pages, service pages, and other digital channels
• Optimize content using SEO best practices, including keyword research, internal linking, metadata, and content structure
• Apply AEO principles to improve content visibility in AI-generated search results and answer engines
• Conduct basic keyword research and competitive content analysis
• Develop content outlines and briefs aligned with search intent and business objectives
• Ensure content follows brand guidelines, tone of voice, and quality standards
• Edit, proofread, and improve existing content as needed
• Collaborate with marketing, SEO, and business stakeholders to support content initiatives
• Utilize AI tools responsibly to assist with content ideation, research, and workflow efficiency
• Track content performance and incorporate feedback into future content development

SEO Copywriter, Content Creator

• Execute and optimize SEO and AI search (AEO/GEO) strategies
• Perform localized CRO analysis and partner with CRO and web development teams to improve engagement, lead quality, and conversion rates
• Conduct keyword and competitor research to identify growth opportunities
• Implement on-page and technical SEO best practices (metadata, internal linking, site performance, structured data)
• Monitor performance using tools such as Google Search Console, BrightEdge, Screaming Frog, and analytics platforms

SEO Manager

• Execute on-page SEO optimizations across assigned client accounts, including metadata, header structure, internal linking, and image alt text.
• Conduct keyword research and maintain keyword mapping documentation for assigned accounts.
• Implement technical SEO fixes in WordPress, including indexing, metadata, and site health improvements.
• Track and analyze performance using GA4, GSC, and SEMrush; contribute to monthly reporting with data-driven observations and insights.
• Support content optimization efforts and assist with content brief development as needed.
• Keep deliverable tracking and internal documentation organized and up to date.
• Communicate proactively with manager and cross-functional partners on task status, priorities, and any blockers.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to the department.
• Other applicable or related duties as assigned.

SEO Specialist, Healthcare

• Support execution of SEO initiatives including on-page optimization, content recommendations, and technical improvements
• Conduct ongoing keyword research and mapping to identify target topics and inform content strategies
• Experience with technical SEO fundamentals, local listings management, SEO tools, content strategy support, and link building best practices
• Comfortable working in WordPress to implement SEO updates, on-page optimizations, and basic troubleshooting
• Participate in client meetings and contribute to discussions on strategy and performance
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Senior SEO Specialist, Healthcare

• Ejecutar procesos de outreach de punta a punta: identificar dominios, contactar medios, negociar publicaciones y actualizar documentación interna.
• Redactar contenido básico para link building utilizando herramientas de IA y coordinar su publicación con medios.
• Detectar y recuperar enlaces rotos, manteniendo la calidad del perfil de enlaces.
• Reportar métricas de proyecto utilizando planillas y herramientas SEO, y presentarlas en Google Slides/Looker.
• Realizar keyword research para entender la intención de búsqueda y mapear contenido según el buyer journey.
• Seguir procesos estructurados, con supervisión y aprendizaje guiado.
• Gestionar hasta 100 enlaces mensuales en proyectos simples, bajo acompañamiento cercano.
• Comunicar proactivamente bloqueos o dificultades y mantenerse alineado con los deadlines del proyecto.

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