Public Relations

• The Program Specialist – Innovative Technology is responsible for supporting the Senior Director, Innovative Technology Programs.
• Assume teaching duties as assigned by the program senior director within the Innovative Technology programs.
• Provide tutoring assistance to students that require it as assigned.
• Prepares students for success in program progression, obtaining employment upon program completion, and/or continuing their education.
• Assist the Senior Director in the developing of, conducting, coordinating, and evaluating the experiential learning opportunities related to the Innovative Technology Programs.
• Maintain current knowledge of innovative technology professions and educational methodology through continuing professional development.

Program Specialist – Innovative Technology

• Gain hands-on experience in the fast-paced world of public relations while supporting campaigns.
• Work alongside our team on real projects while building valuable skills.
• Exposure to agency life, growing skillset, and mentoring from a provided mentor.

Public Relations Intern

• Working closely with the Sr. Director of Public Relations and Sr. Manager of Public Relations, support the health and performance of BOLD’s overall PR program
• Be responsible for directing the PR content calendar for specific brands, focusing specifically on growing brands’ earned media wins
• Write, edit, and pitch press releases and other content to external audiences, ghostwriting for spokesperson when necessary
• Develop and foster relationships with key reporters to support earned media coverage, responding to inbound press inquiries and helping coordinate media interviews as needed
• Build BOLD brands’ reputations as critical players in the resume and career advice space
• Collaborate across PR, content, social media, and career experts in order to generate ideas and identify opportunities to innovate and better engage with target audiences
• Help draft internally-run surveys, and then analyze and share findings with the press

Public Relations Specialist

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

PR & Communications Manager

• Lead the development and delivery of strategic media relations programmes across key consumer health accounts
• Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals
• Build and maintain strong relationships with top-tier consumer, lifestyle, and health media
• Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results
• Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments
• Lead client workshops, media training sessions, and stakeholder engagement initiatives
• Drive integrated thinking across account teams, ensuring media is central to broader communications strategies
• Manage, mentor, and inspire junior team members, supporting their growth and development
• Play a key role in new business—leading media strategy in pitches and identifying growth opportunities

VP, Media Relations

• Support account teams on various client projects while also building relationships with media and influencers.
• Must be willing to travel to our Madison office. In-office every Tuesday, Wednesday, Thursday. Remote Monday, Friday. 9-6pm EST
• Secures unique placements using media outreach (phone and email pitching), to include 5-10 unique placements a month in Tier 3 or higher outlets.
• Provides social media/competitive intel report and contributes to creative ideation/new pitch concepts that can be shared with clients.
• Monitors trend/industry news for client coverage for account team review; may assist with compiling trend and industry research into client-facing email or agenda updates.
• Supports weekly coverage upload and reporting within agency’s dashboard.
• Researches and builds media and influencer lists.
• Assists account teams with researching client speaking opportunities, industry awards, and competitor analysis.
• May sit in on conference calls (target 1 –2 calls per month for each client).
• Participates in brainstorms.
• Assists the team in tracking media hits, influencer engagement metrics, and updates in monthly and quarterly activity reports.
• Executes various client program components.
• Supports account teams with client event logistics and daily tasks involved.
• Assists with press kits and media mailers, sample requests, and inventory tracking.
• Provides research support for account teams.
• Drafts client ready emails for manager review, press materials, creative pitches, helps contribute to sections of event/launch strategy docs, and other client communications.

Public Relations Assistant

• Participate in strategy and planning sessions with senior management, shaping stories for priority audiences and identifying channels to distribute those stories through press, social media, or other digital resources
• Provide clients with advice / counsel, external perspective and coaching
• Facilitate client workshops and events, including speaker training sessions, multi-stakeholder convening initiatives, internal messaging workshops, etc.
• Be responsible for budget forecasting, overall team composition, contracts, client reviews, annual planning, issues resolution, etc.
• Lead development of staff plans and partner with regional leads in resource and salary planning
• Guide new business growth through cultivation of new client relationships and exploration of organic business growth
• Drive recommendations on areas to explore for new business potential or company growth opportunities
• Execute on RFP responses, new business proposals and presentations
• Drive creative solutions and present new opportunities to improve our performance and competitive advantage
• Show understanding of current issues in domestic and global health, translating knowledge into meaningful guidance/counsel for our teams and clients
• Participate in Senior Leadership Team meetings, initiatives and workstreams to advance company culture and excellence
• Provide direct and constructive feedback to leadership team and junior team members/direct reports, leading them in development of fundamental skill sets (writing, research, strategy, logistics, etc.)
• Oversee staff engagement and productivity of direct reports; including assessing hiring needs/recommendations, ongoing evaluation of staff climate, advocating for staff development, advising on issues/course correction
• Role models company values and inspires an inclusive culture
• Foster a culture of collaboration, respect, and growth among account teams and greater agency
• Identify gaps in team communications (internal and external) and propose solutions to address
• Continuously motivate and lead large cross-functional teams to excellence
• Deliver all verbal communications with confidence to clients, teams and external partners

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