Public Relations

• Develop and execute digital PR and link-building campaigns focused on acquiring high-quality editorial backlinks.
• Build relationships with journalists, publishers, bloggers, and industry websites through personalized outreach.
• Secure placements including guest posts, expert quotes, listicles, interviews, and editorial mentions.
• Leverage platforms such as HARO, Qwoted, SourceBottle, Featured.com, and similar earned media opportunities.
• Evaluate backlink opportunities based on domain authority, topical relevance, and overall SEO value.
• Write compelling outreach emails and customized pitches that increase response and placement rates.
• Monitor outreach activities, campaign performance, and backlink acquisition using Google Sheets or CRM systems.
• Collaborate with marketing initiatives to strengthen the company's digital presence and organic growth.
• Continuously identify new outreach opportunities and improve campaign performance using data and best practices.
• Manage multiple campaigns simultaneously while meeting deadlines with minimal supervision.

Digital PR & Link Building Specialist managing outreach campaigns

Digital PR, Link Building Specialist

Digital PR & Link Building Specialist for expanding online authority through editorial placements and backlink acquisition. Focus on relationship building and executing campaigns for organic visibility.

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Digital PR, Link Building Specialist