Public Relations

• provide communications support to our network of environmental, health and consumer advocacy organizations
• elevate our campaigns and positioning through increased media mentions and more interviews with our leadership and subject matter experts
• be the point person for garnering coverage from key journalists for our issues and campaigns
• work with other members of the communications team to support connections with media across the country
• take ownership of media campaigns from gestation to fruition
• develop comprehensive, multifaceted communications strategies for ongoing and new campaigns
• write and assist in writing news releases, blogs, position statements and internal memos
• edit internal and public-facing writing for consistency, clarity and relevance
• build and maintain lists of media contacts
• pitch stories to journalists using persuasive writing and speaking skills
• recruit and manage interns and potentially oversee junior staff

Media Relations Specialist

• Working closely with the Sr. Director of Public Relations and Sr. Manager of Public Relations, support the health and performance of BOLD’s overall PR program
• Be responsible for directing the PR content calendar for specific brands, focusing specifically on growing brands’ earned media wins
• Write, edit, and pitch press releases and other content to external audiences, ghostwriting for spokesperson when necessary
• Develop and foster relationships with key reporters to support earned media coverage, responding to inbound press inquiries and helping coordinate media interviews as needed
• Build BOLD brands’ reputations as critical players in the resume and career advice space
• Collaborate across PR, content, social media, and career experts in order to generate ideas and identify opportunities to innovate and better engage with target audiences
• Help draft internally-run surveys, and then analyze and share findings with the press

Public Relations Specialist

• Lead day-to-day PR across outdoor and impact-driven brands
• Build meaningful relationships with outdoor, gear, trade, business, and impact media
• Pitch launches, founder stories, partnerships, events, and cultural moments
• Write sharp pitches, press materials, talking points, and client comms
• Serve as a trusted client lead and strategic partner
• Support PR strategy, campaign planning, and big-picture thinking
• Manage media calendars, launches, trade shows, and press opportunities
• Stay plugged into outdoor culture, sustainability, and industry trends
• Coordinate media events, interviews, press trips, and activations
• Turn coverage and insights into clear, actionable reporting
• Collaborate across creative, social, digital, and strategy teams
• Manage and mentor rising talent with clear direction and thoughtful feedback

Outdoor PR Manager

• Lead integrated communications strategy and execution for a large, high-profile destination account, spanning media relations, influencer programming, partnerships and brand activations
• Serve as the day-to-day senior client lead, building trusted relationships and bringing smart, forward-thinking counsel to every conversation
• Own and evolve a high-volume, always-on media relations program, setting the pace for proactive pitching, media engagement and overall performance
• Track, analyze and translate media results into actionable insights, using data to sharpen strategy, elevate storytelling and identify award-winning work
• Set a high bar for storytelling and pitching, rolling up your sleeves to edit, refine and push the team toward stronger, more compelling ideas
• Lead the planning and execution of media-facing moments, from deskside tours and FAM trips to press events, webinars and industry conferences
• Oversee the development of key materials, including media kits, newsletters, briefing docs, talking points and more, ensuring everything is sharp, strategic and on-brand
• Keep the account running smoothly, overseeing key deliverables like reporting, agendas and ongoing client communications
• Navigate complex stakeholder environments with ease, bringing together partners, collaborators and internal teams to drive integrated work forward
• Spot and activate timely opportunities tied to travel trends, seasonal moments and cultural conversations
• Lead brainstorms that don’t just check the box, but push for ideas that break through and get noticed
• Manage and mentor a team of 6–10, creating an environment where people feel supported, challenged and motivated to grow
• Partner across disciplines to ensure earned media is fully integrated with paid, social and broader marketing efforts
• Oversee budgets, scopes and resourcing to keep work efficient, effective and on track
• Play a key role in developing new business, from potential new business outreach, shaping ideas to developing and presenting work that wins

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Media Relations Specialist

Public Relations Specialist

Outdoor PR Manager

Senior Director, Integrated Communications – Public Relations