Product Operations

• Own and continuously evolve Cotopaxi.com’s digital product roadmap
• Lead cross-functional digital product initiatives from concept through launch and optimization
• Establish scalable processes and best practices for digital product development and continuous improvement
• Lead day-to-day site operations and content management
• Optimize the customer journey, conversion, onsite search, merchandising, and site experience
• Own organic visibility across traditional search and AI-driven discovery channels
• Produce recurring eCommerce performance reporting, including Del Dia collection results
• Use customer behavior, site analytics, and product/category KPIs to inform roadmap priorities
• Establish measurable outcomes and continuously optimize digital initiatives
• Evaluate and optimize the eCommerce technology stack
• Manage external technology and vendor relationships
• Improve workflows, tooling, tagging systems, SOPs, documentation, and team training
• Support planning, forecasting, and operational and capital expense budgets
• Lead matrixed cross-functional teams and influence without direct authority
• Align digital initiatives and site operations with brand, financial, inventory, and business objectives

Senior manager shaping Cotopaxi’s sustainable outdoor-gear eCommerce experience and digital operations

Senior Manager – Digital Product, Operations

Senior manager shaping Cotopaxi’s sustainable outdoor-gear eCommerce experience and digital operations. Leading product roadmaps, SEO, site optimization, analytics, vendors, and cross-functional delivery.

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Senior Manager – Digital Product, Operations