Product Marketing

• Define the business unit's marketing strategy and corresponding action plans, in close cooperation with the product line managers, sales team, business development manager and in line with the business unit's growth strategy.
• Develop and manage all promotional material to support the sales and business development activities on new and existing products.
• Work with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams.
• Support the product line managers and the sales team in developing the product economics.
• Develop and implement a marketing strategy focused on growth in strong collaboration with the business development manager, product line managers and the sales organization.
• Define in close collaboration with the business development manager and product line managers the product market introduction-/product launch plans and drive the implementation supporting the worldwide sales network.
• Develop all the promotional material to support the sales activities, including commercial brochures, PowerPoint presentations, promotional videos & animations for products and applications, e-learning modules to train the sales network on new products and activities. Create content for website and social media.
• Prepare and provide comparative competitor product analysis to support product line managers and sales team in promoting on new and existing products.
• Establish e-learning modules in cooperation with product managers to reinforce product knowledge of worldwide sales team.
• Maintain product documentation for intranet and corporate purposes.
• Define within the business unit together with sales annual needs for trade shows/fairs and manage preparation of them within the business unit and align with the Sécheron Hasler Group Marketing Team.
• Prepare and manage marketing budget of the business unit.
• Contribute to the preparation of the yearly strategy review meetings.

Product Marketing Manager

• Lead client onboarding: ICP definition, sales process mapping, campaign planning
• Build and operate GTM infrastructure
• Run and iterate campaigns end-to-end: ideation, messaging, A/B testing
• Act as the main point of contact for clients: communicate clearly, manage expectations, deliver on time
• Translate client needs into structured processes and reliable systems
• Onboard and support Tricle AI clients (SMB & enterprise), gathering feedback from real usage
• Identify where clients get stuck and work with the team to improve the experience
• Help build our own strategy, AI automations and workflows

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Product Marketing Manager

Intern – GTM Strategy, Client Success