Product Marketing

• Define and execute the global product marketing strategy for the iGaming product suite, aligning roadmaps, launches and lifecycle campaigns with business goals
• Own product positioning, messaging and value propositions tailored to multiple regulated markets and player segments
• Lead and mentor a small product marketing team; set priorities, provide coaching and foster a collaborative, high-performance culture
• Plan and manage product launches end-to-end, coordinating with product management, growth, CRM, creative and legal/compliance to ensure timely, compliant execution
• Develop go-to-market playbooks, enablement materials and sales/partner resources to drive adoption and commercial outcomes
• Use quantitative and qualitative insights (player analytics, A/B testing, user research) to shape messaging, feature prioritisation and campaign optimisation
• Define KPIs for product marketing initiatives, monitor performance, and report on impact to senior stakeholders with actionable recommendations
• Collaborate with regulatory, compliance and responsible gambling teams to ensure all product marketing activity meets local requirements and company policies
• Represent product marketing in cross-functional forums and contribute to broader product and commercial strategy

Head of Product Marketing – IGaming

• identify high-value segments (“gold markets”)
• go outbound and get in front of decision-makers
• run demos and close first deals
• shape positioning and pricing
• bring market feedback directly into product
• test several B2B segments (real estate, insurance, data platforms, etc.)
• run outbound yourself
• close first paying customers
• define how this product should be sold
• work directly with engineering to unblock deals

Founding GTM, Growth Lead

• Define the Value-Engine: Own the Seedsight product roadmap, prioritizing features that drive the highest Customer Lifetime Value (LTV) and market differentiation.
• Design and refine the end-to-end PaaS experience, ensuring the integration of hardware (sensors) and software (AI analytics) is seamless, scalable, and sold as a high-margin recurring service.
• Convert complex photonics and data concepts into clear, ROI-driven value propositions that resonate with both technical buyers and commercial executives.
• Validate new product verticals through pilot projects, ensuring that every feature developed solves a "pain point" worth paying for.
• Design, sell, and oversee Paid Pilot programs, defining success metrics for these pilots to ensure they convert into full-scale commercial deployments.
• Test current go-to-market (GTM) strategies and validate alternative ones, including value-based pricing models that align Seedsight’s revenue with the success of clients.

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Head of Product Marketing – IGaming

Founding GTM, Growth Lead

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