Product Marketing

• Set the product marketing strategy across a multi-product B2B portfolio
• Define positioning and messaging framework for the portfolio
• Lead go-to-market planning
• Build and own sales enablement strategy
• Establish a competitive intelligence function
• Lead a multi-disciplinary team
• Work closely with senior leadership to align marketing priorities with business goals

Head of Product Marketing

• Act as a CMO of your product. Own performance against the plan for your product: new billings, new users and other acquisition metrics, ROAS.
• Develop and own the go-to-market strategy including positioning, messaging, and growth targets.
• Monitor and translate emerging trends and test them to scale growth using real-time performance metrics.
• Scope and prioritize marketing activities based on business needs, impact, and industry trends.
• Partner with Product, Performance, and Organic teams: aligning roadmaps, co-owning launches, and accelerating adoption in priority markets.
• Lead from the front with a hands-on, 'can-do' attitude - setting the pace for the team and owning the outcome.

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Head of Product Marketing

Head of Product Marketing