Product Marketing

• Define and maintain the positioning for IONIX across the platform and each solution area.
• Translate technical capability into claims buyers act on.
• Run launches from first briefing to post-launch measurement.
• Build the launch narrative, write the assets, coordinate Product and Demand Gen, and report on what the launch moved.
• Build the battlecards, one-pagers, objection-handling guides, and competitive intel that reps use in live deals.
• Track competitor moves, category shifts, and analyst direction.

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Head of Product Marketing