Product Marketing

• Go-To-Market, Positioning & Messaging Setup
• Open every engagement by building the foundation for a successful go-to-market motion: Segment the client's market and define their Ideal Customer Profile (ICP). Develop a positioning & messaging strategy.
• Create internal and external alignment on the strategy.
• LinkedIn Go-To-Market Engine: Set up the strategy for a best-in-class LinkedIn motion.
• Automate LinkedIn ICP network expansion and manage Thought Leader Ads.
• Run bi-weekly content calls to draw out each client's expertise.
• Keep communication smooth and timelines on track across every account you run.

LinkedIn GTM Consultant managing B2B sales strategies and client communications

GTM Consultant

LinkedIn GTM Consultant leading B2B sales strategies, managing client relationships, and optimizing LinkedIn presence for growth. Working closely with clients to align messaging and content strategy.

• Develop positioning, messaging, and core narratives for feature releases, key launches, and strategic product narratives
• Partner closely with Product management, Engineering, and Design to refine how products are presented across in-product and external surfaces
• Create and coordinate launch deliverables such as changelogs, demos, enablement materials, email, social copy, and go-to-market communications
• Equip Sales, CX, and other customer-facing teams with the context and materials they need to communicate new launches effectively
• Bring customer insight, product understanding, and market context back into product and launch decisions

Product Marketing Manager shaping product narratives for Linear's tools

Product Marketing Manager

Product Marketing Manager at Linear, refining product messaging and driving customer engagement strategies. Collaborates across Product, Engineering, Design, and Marketing teams for successful launches.

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GTM Consultant

Product Marketing Manager