Producer

• Helping define the creative and strategic direction of the Semrush YouTube channel.
• Developing video ideas and formats that work well for YouTube and align with our content strategy.
• Collaborating with internal teams to turn research and industry insights into compelling video concepts.
• Writing, reviewing, and refining scripts so they work well for video and keep viewers engaged.
• Defining how each video should be structured, including hooks, storytelling, and audience retention.
• Guiding how videos are packaged for the platform, including titles, thumbnails, descriptions, and calls to action.
• Analyzing video performance and identifying opportunities to improve future content.
• Working with external editors and production partners to make sure the final videos are on time and match the intended strategy.
• Helping us build and improve our YouTube production workflow as the channel grows.

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Youtube Content Producer – Owned Media