Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Own and grow a North American specialty materials business with strong brand equity and customer focus
• Shape strategy and expand applications
• Drive structural margin growth
• Build a high-performance commercial engine
• Position PPC as a category leader
• Develop customer-led solutions
• Strengthen pricing, segmentation, and sales execution
• Optimize channels and go-to-market strategy

PPC General Manager

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed).
• Handle day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership.
• Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings.
• Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students.
• Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates.
• Help onboard and support studios into paid programs with clear expectations, campaign setups, and simple education on “what’s working and why.”
• Maintain an editorial calendar that connects blogs, landing pages, and studio content to key seasons, promotions, and programs.
• Write SEO‑informed content for website pages, blog posts, landing pages, guides, and press releases with a focus on lead generation.
• Collaborate with web/dev on on‑page SEO fundamentals (metadata, headings, internal links, basic schema; local/GEO emphasis for studios).
• Ensure all content reflects our brand voice and showcases the Fred Astaire Dance Studios experience.
• Build and deploy segmented email campaigns that support intro offers, nurturing, and retention.
• Write compelling, conversion‑oriented email copy and continuously test subject lines, messaging, and timing.
• Support field utilization of corporate email/SMS tools and help studios get more value from existing programs.
• Maintain clear performance reporting across paid, organic, email, and content channels.
• Translate data into simple, actionable insights and next steps for marketing leadership and studio stakeholders.
• Contribute to marketing playbooks, SOPs, and “recipes” that help studios adopt proven tactics faster.

Growth Marketing Associate – Paid Media, Content

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Lead and scale our customer acquisition and growth engine across paid media, paid search, affiliate, influencer, SEO, and marketing analytics.
• Own growth performance end to end—balancing speed, efficiency, and long-term value.
• Help evolve Whisker from performance-reliant advertising to branded-performance marketing.
• Translate company revenue and margin goals into a disciplined growth strategy.
• Optimize channel mix, ensuring strong measurement, attribution, and insight generation across the funnel.
• Collaborate with Brand, Creative, Product, Finance, Data teams to align priorities.
• Oversee paid acquisition across channels including paid social, search, shopping, CTV, display, and emerging platforms.
• Ensure disciplined budget allocation, experimentation frameworks, and creative learning agendas.
• Own affiliate strategy, including partner recruitment, optimization, and scaling.
• Develop commission structures, incentives, and partnerships that drive incremental growth.
• Ensure strong measurement and fraud prevention practices.
• Lead SEO strategy across technical SEO and content.
• Ensure growth strategy is fully integrated into product launches and GTM plans.
• Own marketing analytics, attribution, and reporting across all acquisition channels.
• Define and monitor core growth metrics: CAC, LTV, payback period, ROAS, incrementality.
• Build clarity around channel performance, forecasting, and budget tradeoffs.
• Build, lead, and develop a high-performing growth organization across media, SEO, affiliates, and analytics.
• Set clear goals, accountability, and development paths for leaders and ICs.
• Establish scalable processes, tooling, and agency relationships where appropriate.

VP of Performance Marketing

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Contribute to the development of comprehensive paid media briefs, aligning cross-functional stakeholders on objectives, channel mix, audiences, creative needs, budget allocation, and measurement framework.
• Support the development of market‑specific media strategies and plans, working closely with external agency partners and internal stakeholders.
• Review regional budget allocations, identifying shifts based on performance trends, seasonality, and business priorities.
• Coordinate regional campaign execution by aligning timelines, deliverables, and launch readiness across internal channel experts and agency partners.
• Review channel plans and campaign setups to ensure alignment with briefs, budgets, and regional priorities before launch.
• Monitor pacing and in-flight performance, flagging risks or gaps and partnering with channel leads and agency teams to implement optimizations.
• Support day-to-day coordination with agency partners, ensuring priorities, timelines, and deliverables stay aligned.
• Help identify risks, bottlenecks, and misalignment, escalating to appropriate leads with clear context.
• Support evaluation of new platform opportunities, betas, and test proposals in collaboration with channel experts.
• Collaborate with Brand, Creative, Retail, B2B, and Analytics teams to align paid media with broader business priorities.
• Align on campaign objectives, measurement approach, and reporting cadence.
• Share insights that inform future launches and marketing initiatives.
• Monitor full-funnel performance across North America, with clear visibility into CAC and incremental impact.
• Translate campaign data into actionable insights and optimization recommendations in partnership with channel leads.
• Support the creation of succinct performance recaps for marketing leadership and cross-functional stakeholders.
• Maintain budgets, spend trackers, and campaign calendars.
• Help improve workflows between global channel leads, agency partners, and regional stakeholders.
• Contribute to scalable processes as regional media investment grows.

Paid Media Coordinator

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

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