Performance Marketing

• Own end-to-end campaign setup, launch, optimization, troubleshooting, and delivery across multiple APAC markets and channels.
• Daily monitoring of pacing, spend, delivery, conversions, and DSP performance; proactively troubleshoot tracking issues and launch new campaigns with speed and precision.
• Lead weekly performance reviews and publisher-level pacing assessments, identifying optimizations levers and acting on them swiftly.
• Drive monthly budget allocation reviews and contribute to broader media strategy for key accounts.
• Manage publisher relationships across APAC, with accountability for quality assurance, onboarding, optimizations, and traffic control.
• Monitor publisher performance daily - investigate underperforming traffic, respond to publisher inquiries, maintain CRM and fraud report updates.
• Conduct weekly publisher performance reviews and lead optimization discussions; oversee new publisher onboarding and traffic quality analysis.
• Support Client Partners with performance insights, campaign troubleshooting, and strategic recommendations.
• Respond daily to client inquiries, provide campaign status updates, and investigate performance concerns.
• Participate in weekly performance calls with clients; prepare and deliver recommendations and custom strategy outputs as requested.
• Monitor and identify fraudulent activity, suspicious publishers, and traffic quality risks across the APAC portfolio.
• Review fraud dashboards daily; investigate blocked traffic, rejected installs, and suspicious activity patterns.
• Lead weekly publisher quality reviews and fraud trend analyses; generate and communicate optimization recommendations.
• Support billing reconciliation and validation processes for APAC publisher activity.
• Submit publisher invoices to the finance team on a weekly basis; proactively communicate on pending payments.
• Provide monthly billing validation to all publishers, ensuring accuracy and timely resolution of discrepancies.
• Support Client Partners and Management with campaign planning, proposals, inventory forecasting, and commercial requests.
• Respond to rate card requests, provide inventory availability assessments, estimate campaign volume and KPI feasibility.
• Support proposal development; deliver historical benchmark data and market insights to inform client strategy.

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Associate Campaign Manager