Performance Marketing

• Build and manage paid social campaigns in alignment with media plans
• Act as the primary contact and media expert for clients representing your assigned accounts
• Make swift optimizations to ensure optimal pacing and performance
• Provide clients with actionable insights and recommendations based on campaign goals and best practices
• Leverage Zeta’s Data Cloud to identify and target additional audiences for scale

Senior Paid Social Manager

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
• They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
• Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met.
• They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis.
• This role involves generating accurate and timely performance reports for assigned clients using internal tools.
• The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
• They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
• The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.

Paid Media Specialist

• The Sr. Paid Media Specialist directly manages a high-volume portfolio of paid media accounts
• They build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms
• Conduct regular account audits to identify optimization opportunities
• Develop and execute comprehensive account strategies for new client onboarding and significant account expansions
• Monitor budget pacing and allocation across the assigned portfolio
• Provide guidance on campaign builds, optimization strategies, and troubleshooting
• Contribute to the development and refinement of standardized workflows, optimization checklists, and campaign build guides

Senior Paid Media Specialist

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• You are responsible for building and operating the pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.
• The Director of Demand Generation is a strategic and hands-on leader who owns and operates a high-performing demand engine across acquisition and expansion.
• You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.
• Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives.
• Build integrated programs that drive pipeline across both new logo acquisition and customer expansion.
• Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion.
• Lead from the front, stepping into execution when needed to ensure performance, speed, and quality.

Director of Demand Generation

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Assist in the day-to-day setup, trafficking, and monitoring of paid campaigns across Google Ads, Meta, and other platforms
• Pull daily and weekly performance reports, flag anomalies, and surface trends to the Paid Media Manager
• Support A/B testing efforts by building ad variants, tracking results, and documenting learnings
• Assist with audience building, keyword research, and negative keyword management
• Help manage creative asset libraries, ensuring ads are properly tagged, organized, and up to date
• Support UTM tagging and QA of tracking links to ensure accurate attribution
• Research competitor ads, platform updates, and industry trends, bringing relevant findings to the team
• Assist with budget pacing tracking and escalate any delivery or spend issues promptly
• Coordinate with internal teams or agencies to ensure creative assets are delivered on time and to spec

• Develop and execute a comprehensive customer lifecycle strategy aimed at maximizing customer lifetime value
• Oversee all aspects of lifecycle marketing, from journey mapping and deployment to reporting and optimization
• Utilize personalized, 1:1 communication strategies to drive retention and business growth across defined customer roadmaps
• Monitor engagement signals and deploy intervention strategies for at-risk accounts
• Act as a strategic partner to MarTech teams to ensure seamless execution within Salesforce and Hubspot
• Map the end-to-end customer journeys to ensure seamless onboarding and consistent engagement across channels
• Develop logic for tailored communications based on industry verticals, service types, and user personas
• Design adoption and advocacy programs that drive product utilization and transform clients into brand advocates
• Track and report on lifecycle metrics, identifying gap-closing measures to meet retention targets
• Translate complex campaign results into actionable business insights for leadership presentations

Lifecycle Campaign Manager, Commercial

• Responsible for client and employee retention
• Set goals for client engagements
• Ensure adherence to best practices
• Support strategists in campaign approvals
• Empower the team with clear communication and expectation management

Associate Director, Paid Media

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
• They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
• Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met.
• They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis.
• They generate accurate and timely performance reports for assigned clients using internal tools.
• This specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
• They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
• The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.
• They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.

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