Performance Marketing

• Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
• Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing
• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly
• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Senior Performance Marketer

• Own and manage Google Ads campaigns across Search, Performance Max, Display, and YouTube for both our Lemon Law and Personal Injury practices.
• Develop and execute lead generation strategies that prioritize qualified lead quality, cost per retained case, and return on ad spend — not just cost per lead.
• Build, launch, and continuously optimize campaigns, ad groups, audiences, and ad copy across Google Ads.
• Conduct keyword research, negative keyword management, and search term analysis tailored to legal intent and geographic targeting.
• Develop and execute A/B tests across ad copy, landing pages, bidding strategies, and audience segments to continuously improve performance.
• Collaborate with creative and content partners to brief, review, and iterate on ad creative and landing page experiences.
• Partner with the intake and marketing teams to close the loop between ad performance and lead quality — adjusting targeting, keywords, and messaging based on what's converting to signed clients.
• Monitor daily budgets, pacing, and performance; proactively flag issues and opportunities to leadership.
• Prepare clear, insight-led performance reports that tie Google Ads metrics to business outcomes (retained cases, cost per acquisition, ROAS).
• Manage tracking implementation, conversion setup, and attribution, including Google Tag Manager and Google Analytics.
• Ensure full compliance with Google Ads policies and legal advertising rules, including state-specific restrictions on attorney advertising.
• Stay current on Google Ads platform updates, betas, privacy changes, and legal industry PPC trends — and bring those insights back to the team.
• Scale winning campaigns aggressively while protecting lead quality and budget efficiency.

PPC Specialist

• Google Ads and Bing Ads campaigns launch and optimization;
• Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability;
• Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency;
• Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals;
• Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets;
• Drive creative performance improvement through structured A/B testing and insights sharing;
• Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis;
• Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization;
• Analyze funnel performance and identify opportunities for efficiency improvement and scale.

Senior PPC Specialist

• Lead high-volume creative testing at scale turning winning creatives into high-performing assets.
• Run and scale high-budget Google Ads campaigns (mid–7 figures annually).
• Build and test sophisticated campaign structures, bid strategies and audience architectures.
• Own and actively monitor all performance KPIs in Google Ads and our BI tools.
• Proactively recommend UX/funnel improvements grounded in data and user behaviour.
• Monitor industry and competitive trends and translate insights into opportunities for testing and scaling.
• Stay ahead of industry, platform and auction dynamics, collaborating closely with other members of the PPC team.
• Use internal automation/analytics solutions to reduce manual workload, increase efficiency and speed up iteration.

Senior Google Ads Specialist

• Manage and optimize Google and Bing Ads (Search, Shopping, App) and Google Shopping feeds across international markets.
• Handle significant budgets with expertise in allocation, optimization, and ROI maximization.
• Conduct keyword research, audience segmentation, and competitive gap analysis.
• Develop ad copy, landing pages, and testing hypotheses, collaborating with designers on custom implementation.
• Perform daily performance checks to identify trends and capitalize on market opportunities.
• Innovate existing campaigns through constant testing and strategic scaling into new global territories.
• Translate datasets into actionable insights and strategic recommendations for the Head of PPC.
• Act as a hands-on specialist who challenges ideas and accelerates the pace of implementation.
• Use AI tools to maintain a fast and effective production workflow.

See all jobs on JobTailor

Senior Performance Marketer

PPC Specialist

Senior PPC Specialist

Senior Google Ads Specialist

Performance Marketing Specialist