Performance Marketing

• Lead the ideation, planning, and execution of integrated multi-channel marketing campaigns.
• Translate business and marketing goals into clear campaign objectives and execution plans.
• Define target audiences, messaging frameworks, timelines, and success metrics.
• Manage end-to-end campaign execution, coordinating internal teams and external partners to ensure timely delivery.
• Adopt a 360° campaign approach, activating a mix of channels, including offline, social media, email, WhatsApp, PR, and others, to execute and amplify campaigns effectively.
• Own campaign timelines, tasks, dependencies, and deliverables across all stakeholders.
• Serve as the primary point of contact for cross-functional teams (Sales, Product, Customer), ensuring clear briefing, alignment, and accountability.
• Ensure consistent messaging and brand alignment across all campaign touchpoints.
• Track campaign performance against defined KPIs (e.g., pipeline, engagement, conversions).
• Analyze results and provide actionable insights and recommendations.
• Optimize campaigns in-flight based on performance data and learnings.
• Establish and improve campaign management processes, tools, and documentation.
• Support repeatable, scalable campaign frameworks for future launches.
• Maintain campaign calendars and reporting dashboards.

Marketing Campaign Manager

• Building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue for Unifonic.
• Acting as a subject-matter expert within the growth team, defining channel strategy, improving performance across acquisition and conversion, and ensuring campaigns are data-driven, efficient, and scalable.
• Partnering closely with Marketing Operations, Product Marketing, and Sales to turn demand into qualified pipeline and revenue.
• Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
• Focusing on pipeline efficiency (CPL, CPA, cost per opportunity) rather than vanity metrics like clicks or impressions.
• Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
• Continuously testing and optimizing bidding strategies, audiences, and creatives to improve ROI.
• Supporting organic search strategy, including SEO and generative engine optimization (GEO).
• Improving landing page performance and conversion rates in collaboration with Web and Product teams.
• Contributing to technical and content SEO initiatives that improve organic pipeline over time.
• Optimizing inbound lead flows and nurture journeys using marketing automation platforms.
• Supporting lead scoring, routing, and lifecycle definitions in partnership with Marketing Operations and Sales.
• Ensuring accurate tracking and attribution across all funnel stages from first touch to opportunity.

Performance Marketing jobs in Jordan

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Marketing Campaign Manager

Principal Performance Marketing Specialist