Performance Marketing

• Own the day-to-day management and optimisation of large-scale Google Ads accounts across Search, Performance Max, Shopping and App Campaigns
• Build, launch and optimise campaigns focused on profitable new customer acquisition
• Continuously improve campaign performance across key metrics including ROAS, CAC, CLV, CTR and CVR
• Manage campaign pacing, budgets and performance across multiple regions and international markets
• Conduct keyword research, search query analysis, audience refinement and bid optimisation
• Support ongoing testing initiatives across ad copy, creative assets, landing pages, audience targeting and bidding strategies
• Write high-performing, conversion-focused ad copy across multiple customer segments and markets
• Collaborate closely with Creative, Product, CRM and Data teams to support scalable customer growth
• Build and maintain reporting dashboards and performance insights using Looker Studio and platform reporting tools
• Support tracking, attribution and audience management across Google Ads, GA4 and Google Tag Manager
• Explore AI-powered tools and automation workflows to improve campaign performance and operational efficiency
• Maintain a high standard of campaign QA, structure and execution across all account activity

Senior Paid Search Specialist

• Lead the planning, execution, and continuous optimization of paid media campaigns across Meta, TikTok, and emerging platforms, overseeing a monthly media investment to drive scalable growth.
• Manage and optimize channel performance, contributing to achieving customer acquisition cost (CAC) targets and new customer volume targets, ensuring alignment with broader business goals.
• Execute and contribute a data-driven A/B testing roadmap across creative, audience segmentation, placements, and landing page experiences to unlock incremental performance gains and drive innovation.
• Contribute to monthly business planning and forecasting processes, providing channel-level insights and recommendations to inform aggressive yet achievable CAC and acquisition targets.
• Partner cross-functionally with Marketing leadership, both North America counterparts and regional counterparts, to support and execute a paid media strategy, delivering high-impact concepts through structured feedback loops and performance reporting.
• Collaborate with the Growth team to strategize, implement, and optimize landing page experiments, leveraging in-house tools as needed to accelerate builds, deployment and enhance conversion performance.
• Support the development and delivery of comprehensive social media plans and help refine the forecasts that support key marketing initiatives, seasonal moments, and promotional campaigns, aligning with revenue and growth objectives.
• Work cross-functionally with the North America DIT team including Engineering and Data Analytics to ensure flawless execution and integrity of pixel implementation, event tracking, and attribution frameworks across digital platforms.
• Deliver data-driven reporting and insights through recurring and ad hoc performance updates, synthesizing quantitative results with strategic analysis that will support leadership in business decisions and growth strategy.
• Collaborate with other platform partners in the business and stay ahead of industry developments, leveraging early access opportunities and competitive intelligence to drive first-mover advantage.
• Ensure operational excellence within media platforms by overseeing campaign architecture, taxonomy, and compliance with best-in-class tracking and tagging protocols to enable clarity, scale, and performance visibility.

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Senior Paid Search Specialist

Manager, Paid Social – International