Performance Marketing

• Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
• Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
• Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
• Collaborate with design/content to produce high-converting ads and landing pages.
• Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
• Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
• Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
• Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
• Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
• Bring competitor-informed playbooks and adapt them to our product and brand.
• Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
• Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
• Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

See all jobs on JobTailor

Performance Marketing Manager