Marketing Operations

• Build and execute automated nurture programs, drip campaigns and lifecycle journeys across MQL, SQL, New Customer, Active Customer and Lapsed stages
• Translate Lead Generation strategy and ICP targeting into scalable automation workflows, segmentation and campaign execution within Marketo and Iterable
• Partner with Lead Generation Coordinators to develop and activate target lists, ICP-based segmentation and audience strategies to support prospect to SQL progression
• Develop and maintain behavioral and time-based trigger logic to support engagement, conversion and activation
• Support orchestration between marketing automation and internal sales activity through defined triggers and handoff points
• Manage and maintain lead flow routing and lifecycle progression within Salesforce and marketing platforms
• Build and optimize automation to support conversion, including form journeys, abandonment flows and reminder programs
• Support activation programs that drive first and second purchase through automated onboarding and engagement journeys
• Execute campaigns and workflows within Marketo and Iterable including segmentation, dynamic audiences and personalization
• Ensure accurate integration and data flow between our marketing platforms and Salesforce working with our Salesforce Admin team
• Maintain data quality through list management, segmentation accuracy and governance best practices
• Support implementation and refinement of lead scoring models aligned to lifecycle stages
• Monitor campaign and journey performance, identifying optimization opportunities across engagement, conversion and activation
• Conduct A/B testing across messaging, timing and channels to improve performance outcomes
• Partner with Internal Sales and Regional Marketing team to align automation with campaign and funnel objectives and local relevance and language

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Marketing Automation Specialist – Temporary Role