Marketing Operations

• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.
• Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.
• Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.
• Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation.
• Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.
• Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams.
• Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data.
• Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation.
• Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities.
• Monitor campaign performance and recommend optimization strategies based on engagement and conversion data.
• Develop and maintain dashboards and reports that measure marketing performance across the entire funnel.
• Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.
• Deliver weekly, monthly, and executive-level reports with actionable recommendations.
• Translate marketing data into strategic insights that support business growth and decision-making.
• Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.
• Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops.
• Identify operational inefficiencies and recommend process, technology, or data improvements.
• Help establish reporting standards and maintain a single source of truth for marketing performance.
• Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Marketing Automation Specialist

• Design, build, optimize, test, document, and continually improve CRM workflows and marketing automation systems across multiple products and brands.
• Work closely with Marketing, Sales, Operations, Customer Success, Product, Executive Leadership, and Automation Specialists to ensure every customer journey is intelligent, scalable, and continuously improving.
• Use AI throughout planning, workflow design, documentation, QA, troubleshooting, optimization, and continuous improvement.
• Design and build marketing campaigns, automated customer journeys, email sequences, opportunity pipelines, lead nurturing systems, customer onboarding, forms, landing pages, CRM automations, internal notifications, customer segmentation, reporting dashboards.
• Improve lead management, campaign performance, customer engagement, and lifecycle automation to support business growth.
• Partner closely with cross-functional teams to deliver exceptional customer experiences.

Keap/Infusionsoft Automation Specialist, CRM, Marketing Automation, AI Systems

• Keep the marketing team on track: follow up on deliverables, flag delays, push for strategic focus over reactive work
• Build and maintain marketing trackers/systems
• Co-develop marketing strategy and priorities
• Turn marketing goals into clear plans and priorities the team can execute
• Coordinate handoffs between marketing, sales, and any other relevant Dashlabs teams
• Possibly assist with DASHCON (November) pre-event coordination and logistics
• Potential for conversion to paid part-time or full-time role based on performance and company needs

Marketing Operations Intern

• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.
• Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.
• Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.
• Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation.
• Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.
• Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams.
• Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data.
• Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation.
• Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities.
• Monitor campaign performance and recommend optimization strategies based on engagement and conversion data.
• Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including:
• - Marketing Qualified Leads (MQLs)
• - Marketing Qualified Accounts (MQAs)
• - Sales Accepted Accounts (SAAs)
• - Sales Qualified Accounts (SQAs)
• - Sales Qualified Opportunities (SQOs)
• - Pipeline and revenue attribution
• - Conversion rates
• - Customer Acquisition Cost (CAC)
• - Campaign ROI
• Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.
• Deliver weekly, monthly, and executive-level reports with actionable recommendations.
• Translate marketing data into strategic insights that support business growth and decision-making.
• Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.
• Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops.
• Identify operational inefficiencies and recommend process, technology, or data improvements.
• Help establish reporting standards and maintain a single source of truth for marketing performance.
• Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Marketing Operations jobs in Philippines

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Marketing Automation Specialist

Keap/Infusionsoft Automation Specialist, CRM, Marketing Automation, AI Systems

Marketing Operations Intern

Marketing Operations, Reporting Specialist