Marketing Operations

• Build and deploy lifecycle campaigns in Braze, including email, push, and in-app messaging, executing both one-off campaigns and automated lifecycle journeys.
• Translate marketing briefs into live campaigns quickly and accurately, managing campaign scheduling, approvals, and deployment.
• Execute lifecycle campaigns across core journeys such as onboarding, retention, reactivation, and promotional campaigns.
• Build and maintain Braze Canvas journeys and triggered campaigns, setting up segmentation and audience targeting, and using Liquid and dynamic content for personalisation.
• Own campaign QA, including audience validation, personalisation checks, and rendering, ensuring campaigns deliver correctly across channels and devices.
• Work closely with designers to develop optimised email and in-app creative that supports campaign objectives and maintains brand consistency.
• Partner with the external martech agency on complex builds, integrations, technical improvements, and to prioritise support where needed.
• Monitor campaign engagement and conversion performance to identify opportunities for improving targeting, messaging, and timing.

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Marketing Automation Manager