Marketing Operations

• Run and optimise email & CRM campaigns. Build and improve automated email flows — nurture, onboarding, retention - with segmentation, personalisation and A/B testing. Own campaign calendars from brief to post-send reporting.
• Own Pardot day-to-day. Manage campaign setup, automation rules and engagement programmes. Monitor deliverability and engagement and work with the CRM & Lifecycle Marketing Manager on scoring models and journey logic. Flag and fix data issues that affect targeting or reporting.
• Build AI and workflow automation. Spot repetitive manual work and eliminate it using tools like Make.com and Claude. Create and document multi-step workflows connecting Pardot, Salesforce, advertising platforms and beyond. Bring practical ideas, not hype - to the team's automation roadmap.
• Track and improve performance. Monitor results across email and automation programmes, analyse what's working, and run structured tests with clear hypotheses and documented outcomes.

Marketing Automation Specialist driving email and CRM campaigns at GoodHabitz

Marketing Automation Specialist

Marketing Automation Specialist managing email and CRM campaigns for GoodHabitz. Improving automation and driving AI initiatives within the marketing team.

• Innovate and navigate managing and creating SEO optimized content
• Compiling landing pages
• Writing and analyzing emails
• Managing and creating gated content and sales collateral
• Set project timelines and ensure they are met
• Communicate and collaborate with various teams
• Resolve project-related issues promptly
• Ensure all marketing projects are delivered on time, within scope, and within budget

Marketing Operations Specialist improving content strategy for Codekeeper

Marketing Operations Specialist

Marketing Operations Specialist improving content strategy and managing campaigns for Codekeeper. Collaborating with teams to ensure marketing initiatives are delivered effectively.

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Marketing Automation Specialist

Marketing Operations Specialist