Marketing Operations

• Erstellung internationaler Customer Journeys in der Salesforce Marketing Cloud für die Kanäle E-Mail, WhatsApp, SMS und Telefon.
• Planung, Umsetzung, Kontrolle von Customer Journey Kampagnen (B2B und B2C) im internationalen Kontext.
• Tests und Optimierungen bestehender Journeys sowie erfolgreiche Skalierung von Marketing Automation Projekten.
• Kontinuierliches Kampagnen-Monitoring sowie Weiterentwicklung eines operativen Kampagnen-Reportings in Zusammenarbeit mit Marketing Data Analysten.
• Entwicklung und Umsetzung wirkungsvoller Konzepte zur Optimierung der B2C- und B2B-Kommunikation.

CRM Marketing Automation Manager – m/w/d

• As a Marketing Operations Manager (m/f/d), you take on a central role within marketing and ensure that projects, processes and resources are managed efficiently and transparently.
• You keep the threads together between Marketing, Creative, Sales, Product and external partners and create clear structures in day-to-day operations.
• You combine project ownership with process-driven thinking and actively contribute to scaling and further developing Marketing Operations.
• In this role you have direct influence on the efficiency, predictability and speed of execution of our marketing activities.

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CRM Marketing Automation Manager – m/w/d

Marketing Operations Manager