Marketing Operations

• Optimizing audience activation strategies within our tech stack to ensure marketing campaigns and activation dollars target the right audiences at the right time
• Establishing use cases and requirements for marketing technology tool set to ensure they align with overall marketing vision
• Collaborating and partnering with IT and other Marketing teams to understand and onboard new tools as well as optimize existing ones
• Building and recommending process changes for technology and/or capability adoption
• Finding additional efficiencies, optimization areas and innovation points across the existing tool set.
• Evaluating and embedding AI capabilities within existing marketing workflows and technologies to drive automation, scale operations, and discover new efficiencies.
• Supporting and communicating key milestones, activities and KPIs that measure the efficacy of our business use cases that our tools support

Senior Marketing Operations Specialist

• Run events and conferences end-to-end. Own events from venue, catering, linens, and signage to AV; book conference travel, booth, and material shipping; make sure business cards and NFC cards are printed and on hand; set up and verify AV and the on-site presentation; set up and break down the booth.
• Own the money trail. Confirm event budgets and reconcile against actual spend; manage invoice collection and the 25th-of-month payment cycle; handle cancellations, deposits, and revised quotes; gather and GL-code vendor invoices before each payment run; chase cardholder receipts (Ramp) and code them monthly; maintain the spend spreadsheet against the cap; audit the SaaS tool list and flag charges that no longer pull weight.
• Manage inventory, print, and fulfillment. Manage marketing inventory (restock, storage, shelving); source and order branded promo items and track delivery; manage print jobs and pricing; ship workbooks, books, and equipment with tracking and stated deadlines; coordinate workbook fulfillment and reprints; administer orders end-to-end.
• Keep the back office running. Track vendor contracts and IC agreements (Docusign admin); coordinate schedules across the principals, the Traffic Manager, and the team; request and track tool access.
• Support the EVP of Marketing directly. Act as the EVP's assistant and right hand: triage and follow up on action items, prepare briefing materials before meetings and meetups, track commitments to closure, and take on ad hoc work to keep marketing priorities on track.

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Senior Marketing Operations Specialist

Marketing Operations Coordinator