Marketing Manager

• Automate and scale the organic growth engine.
• Translate SEO and AEO strategy into automated workflows and content brief generation pipelines.
• Monitor LLM visibility and automate alerting and response workflows.
• Automate content brief generation using competitive gaps and AEO data.
• QA content outputs from AI content agents for accuracy and compliance.
• Define knowledge base inputs for organic growth agents.
• Extend systems thinking to other growth levers as the engine scales.
• Contribute to automating CRO content, onboarding copy, and localization workflows.
• Work closely with the organic growth strategy lead.
• Build and maintain the organic growth automation pipeline.

Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment

Growth Workflow Specialist, Organic Growth

Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment; Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow s…

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing.
• Work directly with the build team to translate your workflow specs into working agent automations.
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it.
• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it.
• Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current.
• Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself.
• Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions.

Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing

Growth Workflow Specialist, Performance & Paid

Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing; Work directly with the build team to translate your workflow …

• Own Kraken Consumer's global paid acquisition strategy across various growth channels.
• Manage acquisition budgets and capital allocation, optimising investment based on key metrics.
• Develop acquisition strategies for high-value customer segments, translating insights into actionable strategies.
• Build a world-class experimentation culture across various marketing aspects.
• Partner closely with multiple teams to optimise the customer journey from first touch to retention.
• Establish robust measurement frameworks to inform investment decisions.
• Lead and develop the Performance Marketing and Affiliate/KOL teams, ensuring best-in-class execution.
• Drive a culture of continuous optimisation through regular business reviews and data analysis.
• Help shape the future of Kraken Consumer growth by identifying new acquisition channels and technologies.

Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.

Director, Paid Marketing

Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.; Manage acquisition budgets and capital allocation, optimising …

• Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.
• Raise brand quality across pods by building resources and creating conditions for others to do their best brand work.
• Develop and maintain visual identity standards across Payward's portfolio of brands, keeping them coherent as products grow and evolve.
• Define and document how our brand should behave across emerging surfaces, AI generated outputs, motion and new product categories.
• Collaborate with pod designers, marketers, and product partners to understand where the system is breaking down and fix it at the root.
• Translate complex concepts into clear, usable brand guidance that non-brand specialists can apply with confidence.
• Lead design reviews with a constructive, generative approach: your feedback opens doors, it doesn't close them.
• Stay ahead of how design tools (including AI) are changing creative practice, and shape how Payward's brand system adapts.

Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.

Sr Brand Designer

Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.; Raise brand quality across pods. Not by policing, but by showing the way. You build the resou…

Marketing Manager jobs in United Kingdom

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Growth Workflow Specialist, Organic Growth

Growth Workflow Specialist, Performance & Paid

Director, Paid Marketing

Sr Brand Designer