Marketing Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Design and develop advanced analytics models and tooling infrastructure to optimize marketing processes and tooling.
• Oversee and enhance tools like Promotions Optimization, Alerting Dashboard, Brand Workflow Engine, and Channel Search Optimization. Develop new tools required for new business pursuits or advancing current operations.
• Continuously monitor marketing processes and performance through advanced data analytics. Work to produce predictive analytics models that the reporting teams can utilize to support key marketing metrics 1+ year in advance (Impact, Lift%, Suppression Risk, Lost Sales from Alerting, etc.).
• Provide data-driven insights for ad hoc marketing decisions, supporting the marketing management team with necessary data and tools. Ensure the analysis explains business drivers ($s) vs. count metrics.
• Work closely with departments like Merchandising, Planners, Training, S&T, FP&A, Pricing, and Demand to align marketing management with market demands. Ensure built solutions can scale (reduce time and increase efficiency) through 5+ years.

Senior Analyst, Marketing Operations

• Works with and provides strategic and operational support for CMO across many areas of marketing including branding, corporate communications, product marketing, advertising, market research, digital/social marketing - with a particular focus on internal and external events, sustainability projects and reporting, and project management
• Collaborate closely with the Marketing Manager to plan, build, and execute end-to-end, multi-channel marketing campaigns related to events
• Develop and execute external and internal event plans and strategy for Nodal (~20-25 conference sponsorships, 2-3 receptions, 12-15 internal events)
• Manage and coordinate event logistics, creative, and programming for events ranging in size from virtual meetups, to sponsorships & exbibits, to large conferences, to private receptions
• Work closely and maintain relationships with agencies, production, staffing, and sponsorship partners
• Work cross-functionally with marketing, product & sales teams, EEX Group and collaborating companies to ensure events align with overall business objectives and brand initiatives
• Develop creative strategies and experiences that bring events to life including working with vendors to develop creative gifts, favors and promotional giveaways
• Provide insights and metrics to understand impact and learnings moving forward
• Negotiate investment & contracts with conference producers and venues
• Manage supplier management / procurement process in JIRA and track marketing and events expenses, budgets, and forecasts
• Support EEX Group and Nodal management in creating, tracking and messaging sustainability and companywide ESG targets

Senior Marketing Analyst

• Oversees mortgage pipeline activity, including registrations, rate locks, expirations, fallout, and delivery coordination, to support timely and accurate secondary market execution.
• Monitors mortgage production, portfolio performance, market conditions, and best execution trends, and provides recommendations to management on pricing, mortgage sales, pipeline strategy, and related process improvements.
• Supports financial analysis and risk management activities by preparing Asset/Liability Model scenarios, reviewing interest rate risk metrics, and assisting with reporting related to mortgage servicing rights, investments, and participation activity.
• Prepares, analyzes, and distributes recurring management reports, including mortgage activity, dashboard reporting, dividend rate support, safekeeping, diversification, investment summary, and other month-end or weekly reporting as needed.
• Coordinates with internal stakeholders, including Mortgage Operations, Mortgage Lending, Mortgage Servicing, Accounting, and Funds Management leadership, to support rate decisions, loan modifications, reporting needs, and effective execution of departmental priorities.
• Supports governance and compliance activities by participating in the Loan Participation Committee, preparing Call Report support, completing annual Freddie Mac recertification, and maintaining current knowledge of relevant investment and asset/liability management practices.
• Participates in internal and external training and professional development opportunities to maintain knowledge relevant to the role.

Financial Analyst, Secondary Marketing

• Analyze metrics across program performance, promotional pricing, channels, past campaigns and explore new business opportunities
• Deep dive into customer behavior and trends, generating insights that can lead to deeper customer relationships
• Maintain, improve, and develop dashboards for key performance indicators, while also monitoring and understanding changes in key metrics.
• Ideate/ design new experiments and present recommendations

Marketing Analyst jobs in Virginia

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Business Development Analyst

Senior Analyst, Marketing Operations

Senior Marketing Analyst

Financial Analyst, Secondary Marketing

Senior Marketing Analyst