Marketing Analyst

• Partner with the marketing team to sharpen day-to-day decision-making — from spend allocation to creative testing to channel mix
• Drive analytical culture across the marketing team — through training, self-service tooling, and enablement that turns data into a team capability, not an analyst service
• Prioritize and lead deep-dive research into our audience and how each segment translates into long-term unit economics
• Build out our AB test evaluation framework across funnels — set methodology, raise the quality bar, accelerate decision velocity
• Design and own the monitoring layer for key metrics and early warning signals — dashboards, AI assistants, Slack alerts.
• Design and evolve scalable, resilient data pipelines that consolidate marketing, product, and payment data into analytics-ready models
• Partner with engineering on the quality and transparency of our tracking — from event taxonomy to attribution integrity
• Shape team-level standards: which tools we use, how we approach recurring analytical problems, what "good" looks like for us

• Take full ownership of our attribution systems: run deep audits of existing sources to troubleshoot bottlenecks; support and develop attribution models so all marketing channels are evaluated correctly.
• Turn marketing data into clear, actionable scaling decisions.
• Analyze traffic quality, channel performance, and unit economics.
• Identify growth opportunities and drive data-informed improvements.

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Marketing Analyst

Marketing Analyst