Marketing Analyst

• Responsible for delivery of actionable insights and analysis in response to key business questions
• Support the key Brand and Marketing teams, providing day-to-day reporting and analytics
• Analyze data from both internal and external sources to support business objectives
• Provide campaign analysis and enable data driven marketing decisions across the marketing teams
• Handle both day-to-day reactive operational requirements and larger complex projects while being able to meet deadlines
• Build and maintain datasets, reports and dashboards

Marketing Retention Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Establish and maintain a monthly cadence of insights for Sales, Marketing, and key stakeholders
• Analyze and present market trends including seasonality, pricing, competitive dynamics, and category performance
• Deliver clear, compelling reports and presentations that translate data into actionable business recommendations
• Leverage multiple data sources, including: Customer POS data Circana Syndicated Market Data Walmart Scintilla Edgewood Consulting
• Support Product Development through: Identification of new product opportunities, Line extension recommendations, Pricing strategy insights, SKU rationalization and optimization efforts
• Partner with Sales and Marketing teams through participation in sales strategy and cluster meetings
• Manage relationships with key third-party data partners, including Circana, Scintilla, and Edgewood Consulting
• Develop and maintain a centralized insights repository/resource portal for cross-functional access

• Analyze monthly business performance and trends for our brands across all modalities and customers, highlighting opportunities and risks, then proactively executing deeper analysis to identify and understand the drivers
• Support in year and further out business planning, including ad hoc data analysis via Digital Analytics Suite, Nielsen, Stackline and other data sources; general support of the annual omnichannel planning process. Includes execution and management of all online PPA initiatives.
• Drive flywheel excellence in execution by leading monthly executional excellence forum, communicating the highest priority initiatives across assortment, content, activation and search and driving action to optimize Mondelez’ online presence
• Act as primary Omni Content steward, building and maintaining strong connectivity with the HQ content team and driving visibility and execution of key initiatives with the omnichannel customer teams
• Support Assortment (ePPA) and Activation initiatives, including MGD maintenance, assortment insight mining, HQ sample execution, & ad hoc as needed

Marketing Analyst jobs in New Jersey

See all jobs on JobTailor

Marketing Retention Analyst

Business Development Analyst

Marketing Analyst

Omnichannel Marketing Analyst