Marketing

• The Media Buyer is responsible for the accurate execution, monitoring, documentation, budget control, and reconciliation of approved traditional media buys.
• This role works closely with the Media Planner to ensure that all buys are implemented according to the approved media plan, budget, schedule, negotiated terms, and client requirements.
• Execute approved media buys according to the media plan, budget, rates, schedules, placements, and conditions authorized by the Media Planner or Head of Media Investment.
• Prepare and maintain media orders, advertising schedules, campaign calendars, purchase orders, and all related buying documentation.
• Confirm that all orders accurately reflect the approved stations, programs, publications, markets, formats, dates, times, units, rates, placements, and added-value elements.
• Monitor campaign delivery and ensure that media placements run according to the approved schedule, budget, and agreed conditions.
• Identify preemptions, missed spots, under-delivery, incorrect placements, schedule changes, or other discrepancies, and follow up with media vendors until fully resolved.
• Recommend operational adjustments that may improve delivery, budget utilization, and campaign effectiveness, subject to Media Planner approval.
• Coordinate approved makegoods, credits, replacement placements, and schedule corrections with media representatives.
• Maintain control of assigned budgets by tracking authorized, ordered, committed, billed, credited, and actual expenditures.
• Review invoices against approved orders, schedules, rates, confirmations, and proof of performance; resolve billing discrepancies as needed.
• Maintain accurate and organized records of media orders, schedules, approvals, invoices, credits, makegoods, affidavits, and proof of performance.
• Monitor competitors' traditional media activity and notify the Media Planner of relevant changes in media usage, placement, or scheduling.
• Build and maintain professional working relationships with approved media sales representatives and vendor contacts.
• Manage multiple client accounts, media buys, schedules, budgets, vendors, and deadlines simultaneously.
• Provide timely updates to the Media Planner regarding campaign execution, delivery, budget status, billing issues, and outstanding documentation.
• Collaborate with internal teams to support the coordination of integrated campaigns, including schedules, materials, deadlines, status updates, and documentation.
• Support the Media Planner and other internal teams as needed.

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Media Buyer