Marketing

• Plan, execute, and track marketing programs across email, social media, blogs, events, and content channels.
• Research, write, and edit high-quality marketing content tailored for a B2B technical audience with a focus on cloud, AI, and AWS services.
• Create and curate social media content, including captions and original designs.
• Identify content opportunities using community signals to inform topic strategy and content calendar development.
• Assist in the development and execution of LinkedIn and partner marketing campaigns.
• Support the planning and promotion of webinars and events.
• Manage content updates in WordPress and collaborate on webpage messaging optimized for SEO and user experience.
• Develop sales and technical collateral using Microsoft Office and Adobe tools.
• Design landing pages, marketing emails, digital campaign assets, and infographics using Canva.
• Collaborate with AWS partners on co-branded email marketing campaigns and branding materials.
• Maintain and update presentation decks, proposal/contract templates, and client-facing deliverable templates.
• Conduct keyword research and support keyword mapping across multiple content formats.
• Optimize blogs, landing pages, and digital assets for search engine visibility.
• Perform regular SEO audits and implement on-page best practices.
• Launch, monitor, and optimize paid ad campaigns across LinkedIn and Google Ads.

Marketing Associate

• Lead the charge in community engagement and driving wide-scale adoption for our sophisticated, AI-powered Learning Management System (LMS).
• Coordinate with Ministry representatives and District Education Officers to obtain the necessary endorsements and directives that ensure platform integration across institutions.
• Oversee the execution of interactive workshops and field roadshows across urban and rural sectors to champion the LMS within diverse communities.
• Empower local stakeholders using accessible communication tools, to highlight the benefits of AI-enhanced education.
• Develop tailored messaging in Urdu and regional dialects that positions AI features as essential digital assistants meant to streamline, rather than replace, the educator's role.
• Capture and share compelling multimedia success stories that showcase the tangible impact of the platform on students and teachers alike.

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Marketing Associate

Marketing and Outreach Officer – EdTech, LMS