Marketing

• Plan and execute content marketing initiatives.
• Manage the development and production of marketing materials, including solution guides, customer success stories, product brochures, and videos.
• Manage, localize, and distribute marketing content provided by Global Marketing.
• Coordinate with external agencies, advertising partners, and other vendors to ensure the successful execution of marketing programs.
• Maintain and update the corporate website, including product pages and landing pages.
• Plan and coordinate webinars and other marketing events.
• Execute and support digital marketing initiatives, including online advertising, SEO, and lead generation programs.
• Collaborate with the Sales team to manage leads and support marketing follow-up activities.
• Conduct market and competitive research and prepare marketing reports and presentation materials.
• Track marketing activities and prepare reports on campaign performance and key metrics.
• Provide marketing support to internal stakeholders, including Sales and Systems Engineering teams.
• Collaborate with internal and external stakeholders to ensure the successful execution of marketing programs.

Marketing Specialist

• 日本市場向けに、オンライン・オフライン両チャネルにわたるIMC（統合マーケティング）キャンペーンを主導・実行する
• ブランド認知、比較検討、コンバージョン、顧客リテンションを促進するフルファネルのマーケティング戦略を構築する
• PR、ソーシャルメディア、インフルエンサー／KOLマーケティング、ペイドメディア、CRM、リテール、Eコマースを含む部門横断的なマーケティング施策を統括する
• クリエイティブ／デザインチームと緊密に連携し、デジタル広告、ランディングページ、Amazon、リテール、ソーシャルプラットフォーム向けに成果の高いローカライズアセットを制作する
• キャンペーンのパフォーマンスを分析し、トラフィック、エンゲージメント、CVR、ROAS、CAC、オーガニックグロースなどのKPIに基づいて最適化する

Integrated Marketing Manager

• Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
• Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.
• Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.
• Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.
• Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.
• Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives.
• Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events.
• Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up.
• Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan.
• Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement.
• Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes.
• Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market.
• Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination.

Senior Marketing Manager

• Act as stewards of global brand strategy, ensuring clarity, consistency, and adherence across markets
• Support translation of global brand direction into relevant approaches for China and Japan
• Serve up critical market insights to brand leaders for new product development
• Drive penetration and share of strategic portfolio and minimize time to value for new products
• Increases competitiveness of the energy portfolio vs. established and emerging competitors
• Partner with Platform OC, Region and key markets to build/scale/optimize global network capacity
• Support priority markets in adapting global strategies to local needs
• Enable markets with approved modular content, guidance, and tools to support brand presence
• Collaborate with teams to strengthen marketing capabilities and ways of working

Marketing jobs in Japan

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Marketing Specialist

Integrated Marketing Manager

Senior Marketing Manager

Director, Strategic Marketing – Energy