Marketing

• Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
• Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.
• Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.
• Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.
• Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.
• Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives.
• Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events.
• Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up.
• Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan.
• Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement.
• Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes.
• Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market.
• Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination.

Senior Marketing Manager

• Act as stewards of global brand strategy, ensuring clarity, consistency, and adherence across markets
• Support translation of global brand direction into relevant approaches for China and Japan
• Serve up critical market insights to brand leaders for new product development
• Drive penetration and share of strategic portfolio and minimize time to value for new products
• Increases competitiveness of the energy portfolio vs. established and emerging competitors
• Partner with Platform OC, Region and key markets to build/scale/optimize global network capacity
• Support priority markets in adapting global strategies to local needs
• Enable markets with approved modular content, guidance, and tools to support brand presence
• Collaborate with teams to strengthen marketing capabilities and ways of working

Director, Strategic Marketing – Energy

• リテンション・マーケティング活動の開発、実行、管理
• エンゲージメントを高め、売上成長を牽引する
• データドリブンな顧客理解に基づく体験デザイン
• 成果にコミットしレポートを作成

Retention Marketing Specialist

• Develop and execute demand generation strategies and campaigns to drive awareness, engagement, and demand for TeamViewer solutions across Japan.
• Collaborate with regional sales teams to understand market dynamics, customer needs, and sales objectives, aligning demand generation activities accordingly.
• Utilize a mix of marketing channels and tactics, including events, webinar, digital marketing, relevant content, and social media to reach target audiences effectively.
• Own end-to-end campaign management, including campaign planning, execution, optimization, and performance measurement, ensuring alignment with business goals and objectives.
• Work closely with the global marketing team to localize and adapt global campaigns for regional relevance, considering cultural nuances and market preferences.
• Monitor and analyze key performance indicators (KPIs), including campaign effectiveness, lead quality, conversion rates, and pipeline contribution, providing regular reporting and insights to stakeholders.
• Stay informed about industry trends, competitive landscape, and emerging technologies to identify new opportunities and best practices for demand generation.

Field Marketing Manager

• Develop and execute marketing strategies for Dexcom’s diabetes care products in Japan
• Plan and produce promotional tools such as catalogs, product presentations, and other marketing materials to support sales activities
• Collect and analyze customer feedback and market insights to inform marketing strategies and promotional planning
• Analyze market and sales data to evaluate performance and propose new initiatives
• Develop and execute digital marketing initiatives across relevant channels
• Assist in budget planning and forecasting for marketing activities
• Drive cross-functional projects in collaboration with internal departments
• Build and maintain relationships with healthcare professionals (HCPs) and develop engagement strategies
• Collaborate with external vendors and agencies to develop materials and execute promotional campaigns
• Plan and implement product training programs for healthcare professionals

Marketing Manager

• メルカリグループのプロダクト(主にメルカリ / メルペイ) をより多くの方に、より高頻度でご利用いただくための顧客マーケティング企画・開発推進・運用をチームのミッションに基づきながら実施していただきます。
• 顧客獲得から育成のあらゆるフェーズにおけるコンセプト策定、戦略立案、そして実行。それらを一気通貫で自走していただくことはもちろん、プロジェクトチームを牽引し、成功に導いていただきます。
• 大きな期待を受けるポジションでありますが、その分ほかにない経験とスキルを得られ、社会に大きなインパクトを与えることができます。
• 主な顧客マーケティング領域は下記の通りです。
• 広告やプロモーションによる新規顧客獲得
• CRMやUX改善による初期稼働、オンボーディング
• CRMやプロモーションによる既存顧客の活性化
• キャンペーンプランニング

Marketing Specialist – マーケティング スペシャリスト

• Serve as the primary strategic liaison between Udemy and Benesse teams
• Lead, mentor, and develop a high-performing marketing team
• Develop and execute comprehensive marketing strategies
• Plan, coordinate, and manage multi-channel marketing campaigns
• Design and implement demand generation programs
• Execute end-to-end event management
• Facilitate regular communication between teams
• Build and nurture additional strategic partnerships
• Analyze campaign performance and partnership effectiveness
• Manage marketing budgets and resource allocation

• マーケティングリードとして、チャネルトークのマーケティング戦略の立案と実行を統括。
• 統合マーケティング戦略の策定.
• AI Nativeな需要創出.
• ブランド・カテゴリー創出.
• チームマネジメント.
• クロスセクションの連携.

マーケティングリード

• Lead the strategy and execution of communications and promotional activities for all Japan products
• Develop and execute successful strategic marketing campaigns for the Japan region
• Establish strong marketing and communications goals
• Provide input into the Japan content strategy
• Lead and develop a marketing team
• Collaborate within the team and with regional marketing leads
• Engage with project managers and the regional Managing Director
• Responsible for audience definition and acquisition strategies
• Develop paid and organic programming
• Develop and execute the annual media buying plan
• Own and manage the regional marketing budget
• Analyze marketing performance and campaign effectiveness

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