Marketing

• Establish an integrated marketing plan inclusive of PR, Events, social media, top and medium funnel of media advertising, partnering with the CRM and E-Commerce teams together to support the brand and product strategies.
• Develop and manage the communication calendar for the all-rounded PR, social media activation and events in line with the regional and global direction to drive the brand desirability.
• Drive all events efforts including press days, trunk shows, customer events and special projects.
• Proactively initiate product seeding, event sponsorship, joint promotion, and collaboration opportunity with right partners.
• Propose and lead all digital initiatives (including web-related, social media and online) appropriate for increasing brand awareness and further conversion.
• Optimize content considering SEO and Web Analytics for social and commerce platforms (Meta, Google, Tiktok, WeChat, Red Book etc.)
• Closely work with the regional marketing team, build the brand awareness, and maintain the clear and strong brand positioning by implementing HQ guidelines for the brand essence and brand growth.
• Work closely with the Retail, E-Commerce, and CRM teams to monitor sales performance, evaluate the executed or ongoing marketing programmes.
• Maintain brand consistency and excellence across different channels and target audiences.
• Stay up to date with retail market trend, consumer, and competitors to propose relevant and innovative solutions.
• Produce regular marketing reports for management decision.
• Regional Alignment – Propose a monthly “market insights” touchpoint with regional team
• PR Agency RFP Timeline – Set a Q4 2026 milestone to shortlist 2027 agencies

Assistant Marketing Manager

• Update info on digital platforms
• Assist colleagues overseeing the websites and/or other platforms/ databases to ensure that updates are made promptly (including uploads)
• Support the monthly updates of online fund fact sheets (HK site) and other fund related information and collaterals.
• This may involve working with different internal/ external parties who provide the necessary information/ data, and input and checking of the information
• Support in the update of monthly product materials. This involves working with external vendors and checking that they have correctly updated/ inserted the information.
• Either create (using online applications) or work with vendors on videos. Review the outputs to ensure accuracy of contents (including translations).
• Help prepare events (proprietary and partners') – this may involve co-ordinating logistics, sourcing venues as well as providing onsite support.

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Assistant Marketing Manager

Intern, Marketing