Marketing

• Manage daily administrative tasks to ensure the Marketing department runs smoothly
• Develop and implement 360 marketing campaigns (digital, radio, TV)
• Create online and offline marketing content
• Monitor competitors’ marketing activities
• Manage and leverage our social media channels effectiveness
• Manage and execute our email marketing strategy
• Empower the sales team with marketing materials and campaigns that help drive sales
• Support premises branding initiatives and new product launches
• Sourcing and briefing external providers & agencies on marketing projects; collaborate on digital and non-digital campaigns and assets
• Oversee intense video content production; evaluating scripts and aligning with brand strategy
• Build and maintain strong relationships with vendors/e-marketplaces
• Be the liaison between agencies and influencers

Marketing Associate

• Collaborate with Sales to understand regional business objectives, define target accounts, and design effective GTM marketing plans;
• Plan, organize, and execute events, conference sponsorships, international media relations, and other GTM initiatives.
• Create and manage social media (SoMe) content supporting GTM activities;
• Work closely with Digital, Design, and Product Marketing teams to deliver integrated campaigns;
• Manage day-to-day marketing operations, including vendor coordination, giveaways inventory, event logistics, shipments, and procurement processes;
• Track budgets and ensure accurate financial monitoring of GTM activities;
• Deliver reporting and performance analysis based on data and KPIs;
• Monitor competitor activity and regional market trends;
• Ensure that all activities and duties are carried out in full compliance with regulatory requirements and supporting the continued implementation of the Group Anti-Bribery and Corruption Policy.

Senior Marketing Specialist – 12-month Fixed-term Contract

• Εντοπίζεις και προσεγγίζεις brands (FMCG) για την προώθηση των Retail Media λύσεων μας.
• Δημιουργείς εξατομικευμένα επικοινωνιακά πλάνα που συνδέουν τις ανάγκες των προμηθευτών με τα διαθέσιμα My market σημεία διαφήμισης.
• Συμμετέχεις στον προγραμματισμό, παρακολούθηση καμπανιών προμηθευτών και έγκαιρη υλοποίηση σε φυσικά καταστήματα και online κανάλια (e-shop, SoMe).
• Διαχειρίζεσαι υλικά επικοινωνίας (web banners, newsletters, POP υλικά).
• Πραγματοποιείς επισκέψεις στα φυσικά καταστήματα για τον έλεγχο των retail media εφαρμογών.
• Επικοινωνείς με brands/προμηθευτές για την προετοιμασία και έγκριση ενεργειών.
• Συνεργάζεσαι με εσωτερικές ομάδες (Brand, Commercial, Digital) για ομαλή εκτέλεση των ενεργειών.
• Ενημερώνεις τις προδιαγραφές υλικών για το eShop (banners), για activations σε Social Media και in-store υλικών (πχ. floor stickers).
• Συλλέγεις δεδομένα από activations (π.χ. impressions, πωλήσεις κτλ) και τα προωθείς σε προμηθευτές αναλόγως.

Digital & Retail Media Marketing Specialist

• 360° Briefing & Execution: Lead creative briefs for TVC, Digital (Social, Newsletters, Site Banners), Print, and In-store assets, ensuring seamless execution across all communication channels.
• Assigned Categories’ Growth: Drive the performance and growth of assigned categories through strategic marketing initiatives and integrated brand campaigns aligned with business objectives.
• Market & Consumer Insights: Monitor competition and leverage global and local consumer insights and market trends to identify opportunities and support strategic decision-making.
• Supplier & Partner Coordination: Maintain daily communication with suppliers and external partners to ensure effective coordination and successful implementation of promotional activities.
• Cross-functional Collaboration: Work closely with internal teams (Commercial, Trade Marketing, Digital Marketing, PR) to achieve optimal results through strong collaboration and synergies.
• Innovation & Idea Generation: Proactively develop and propose innovative ideas that enhance brand visibility and category performance.
• Marketing Planning & Budgeting: Contribute to the development of the annual marketing plan and budget, aligned with overall business objectives.

Marketing Specialist

• Create and execute a calendar of offline activities
• Proactively identify and secure strategic partnerships
• Own the entire lifecycle of local campaigns
• Review and provide critical feedback on creative assets
• Act as the primary source of local context for global teams
• Ideate and advise on PR-worthy campaigns

Marketing Manager

• Own and deliver the annual Shopper / Customer Marketing strategy and plan across HORECA, Retail and E-Commerce.
• Translate brand strategy into tailored activation plans per channel and per key retail partner (e.g. top accounts in Horeca, Sklavenitis, AB Vassilopoulos etc in Retail).
• Build and apply customer segmentation to prioritize high-value customers, occasions, and growth opportunities.
• Monitor shopper trends, market dynamics, and competitive activity to feed strategic planning and innovation roadmaps.
• Support innovation launches with integrated omnichannel go-to-market campaigns.
• Conduct shopper and customer research to understand path-to-purchase, decision-making drivers, and key conversion moments.
• Leverage data (sell-in, sell-out, customer, shopper, market) to drive fact-based decision making.
• Track and optimize KPIs and ROI across activations, building a strong test–learn–scale mindset.
• Evaluate performance of campaigns and initiatives, ensuring clear commercial impact and continuous improvement.
• Design and execute best-in-class POSM, in-store activations, promotions, experiences, and branded campaigns.
• Develop omnichannel programs that bridge offline and online (e.g., digital coupons, QR-to-store journeys).
• Create scalable playbooks and activation toolkits tailored to priority customer segments.
• Ensure consistent execution quality and visibility standards across all touchpoints.
• Own the e-commerce marketing strategy across e-retailers and marketplaces.
• Lead joint business plans with e-commerce partners and support full-funnel campaigns in collaboration with brand/media teams.
• Optimize product pages, content, imagery and SEO to ensure digital shelf excellence and conversion performance.
• Activate and measure retail media campaigns across digital platforms and retail media ecosystems.
• Stay ahead of emerging trends such as live commerce, social commerce, and creator-driven retail growth.
• Act as the strategic bridge between Sales and Brand Marketing, aligning execution across the 4Ps.
• Build strong relationships with key retailers and external partners, representing Marketing in customer discussions.
• Support Sales with tools, materials, and insights to strengthen commercial planning and customer performance.
• Educate internal stakeholders on shopper trends, e-commerce innovation, and evolving retail technology.

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