Marketing

• Develop and execute data-driven campaigns aligned with client lifecycle stages and business objectives.
• Plan, manage, and implement the overall CRM strategy.
• Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty.
• Use behavioural and trading data to deliver personalised, contextually relevant communications.
• Localise customer journeys based on market and regional insights.
• Create dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions.
• Utilise dynamic content and conditional logic for advanced personalisation.
• Responsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.
• Configure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance.
• Partner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting.
• Monitor and analyse campaign performance, engagement metrics, and user behaviour.
• Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience.
• Continuously optimise lifecycle journeys to reduce time-to-value, increase activation, and strengthen retention.
• Maintain dashboards and performance reports linking CRM activity to business KPIs.

Marketing Automations Specialist

• Work closely with the Head of Marketing to translate strategic objectives into actionable marketing plans that drive brand growth, customer acquisition, and revenue.
• Lead and manage the marketing department’s day-to-day operations, ensuring team output aligns with business priorities and campaign goals.
• Develop and oversee integrated marketing campaigns across multiple channels, including social, paid media, email, partnerships, and content.
• Collaborate with cross-functional teams—including design, content, performance, and affiliate marketing—to ensure cohesive, data-driven campaign execution.
• Coordinate with the affiliate marketing and partnership teams to support scalable partner growth and campaign alignment.
• Collaborate with developers to ensure that website updates, landing pages, and product marketing materials accurately reflect the brand strategy and performance goals.
• Effectively manage marketing budgets and resource allocation to maximize ROI.
• Analyze marketing data, compile performance reports, and present insights to the Head of Marketing to guide future strategy and decision-making.
• Collaborate with external agencies, influencers, and vendors to optimize campaign delivery and performance.
• Maintain brand consistency across all marketing materials, communications, and platforms to ensure a cohesive and consistent brand presence.

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Marketing Automations Specialist

Marketing Manager