Manager

• Own the end-to-end partner acquisition, activation, and retention funnel strategy and execution, ensuring scalable growth across acquisition channels and partner segments.
• Design, implement, and continuously optimize lifecycle funnels and partner journeys across marketing and commercial touchpoints. This includes automated and assisted onboarding flows (e.g., self-onboarding, call-center–supported activation) as well as segment-specific lifecycle journeys (e.g., Longtail automation).
• Ensure structural alignment between marketing initiatives, partner routing logic, performance tactics, and downstream commercial follow-up across the funnel to enable seamless progression from acquisition to activation.
• Partner with Performance Marketing, Commercial, Product, and Pricing teams to implement funnel journeys, improve lead nurturing and conversion, and ensure effective operational handover between marketing and commercial ownership.
• Drive CAC/LTV optimization initiatives by identifying funnel inefficiencies and implementing scalable automation and lifecycle strategies that reduce acquisition costs while improving long-term partner value.
• Own and evolve HubSpot lead scoring, routing logic, ICP definition, and lifecycle automation frameworks, ensuring alignment with Sales and Commercial Operations and driving continuous optimization of partner lead management processes.

Senior B2B Funnel Strategy – Automation Manager

• Plan, execute, and optimize programmatic campaigns across native and display channels;
• Own and scale campaigns on Taboola and other native/content discovery platforms;
• Lead creative testing initiatives — developing structured frameworks to test hooks, formats, and messaging at scale;
• Analyze performance data and drive continuous improvement across the funnel;
• Collaborate with creative and analytics teams to test and iterate on ad content;
• Identify new inventory sources and audience opportunities to expand reach.

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Senior B2B Funnel Strategy – Automation Manager

Programmatic Manager