Lead Generation

• Identify and engage prospective clients through LinkedIn, email outreach and strategic follow-up campaigns.
• Execute outbound lead generation strategies to consistently build a qualified sales pipeline.
• Own the top of the sales funnel by generating qualified leads and booking meetings with decision-makers.
• Build and nurture relationships with prospective clients across recruitment and outsourcing industries.
• Collaborate with leadership to develop targeted outreach campaigns and messaging strategies.
• Monitor, analyse and report on key sales metrics including response rates, conversion rates and pipeline performance.
• Conduct A/B testing on messaging, email sequences and outreach strategies to optimise campaign performance.
• Stay informed on market trends, competitor activity and industry developments to identify new business opportunities.
• Maintain accurate records of prospect interactions and pipeline activity within the CRM.

B2B Lead Generation Specialist – Internal

• Utilize an automatic dialer system to contact warm leads and older inquiries.
• Engage prospects in friendly, professional conversations to build rapport and identify insurance needs.
• Qualify leads based on established criteria and gather relevant customer information.
• Schedule appointments or transfer qualified prospects to insurance agents or sales representatives.
• Accurately document all interactions, notes, and lead statuses within the CRM system.
• Follow approved call scripts while maintaining a natural and conversational communication style.
• Consistently achieve daily, weekly, and monthly call volume and lead qualification targets.
• Handle objections professionally and maintain a positive customer experience.
• Follow all company compliance guidelines and insurance industry regulations.
• Participate in team meetings, coaching sessions, and ongoing training programs.

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B2B Lead Generation Specialist – Internal

Sales Lead Generation

Lead Manager, Lead Generation, CRM Ownership