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Lead Manager, Lead Generation, CRM Ownership

• Research and identify potential leads through various channels (LinkedIn, databases, social media, online research, etc.)
• Develop and execute outbound prospecting strategies (email, cold calls, social outreach)
• Qualify inbound and outbound leads based on defined criteria
• Maintain and update CRM systems with accurate lead information
• Schedule meetings and hand off qualified leads to the sales team
• Collaborate with marketing and sales to align messaging and targeting strategies
• Track, analyze, and report on lead generation metrics and performance
• Continuously optimize outreach strategies to improve conversion rates

Lead Generation Specialist, Outreach Specialist

• Send daily customized outbound brand outreach emails using templates and Affinity CRM
• Execute systematic follow-ups every 2–3 business days for non-responders
• Track and maintain brand and deal pipelines in Affinity (status, stages, communications)
• Respond to inbound RFPs and brand inquiries in a timely manner
• Build targeted brand outreach lists by vertical and category
• Support contract workflows: redlining against the pod's guide, version tracking, and storage; coordinate with Greenroom (third-party legal) for final contract review
• Manage and track brand campaign deliverables (content, demos, links) and confirm client and brand satisfaction post-deal
• Assist with invoicing and deal documentation
• Update CRM tools (Affinity, CreatorIQ, Airtable) with deal status and pipeline data
• Manage scheduling for creator calls, brand meetings, and internal pod syncs
• Inbox management: filtering, templated replies, and follow-ups as needed
• Book and coordinate team and client travel and gifting
• Support content calendar maintenance and upload scheduling
• Attend daily pod stand-ups and take detailed meeting notes
• Produce daily and weekly pod status reports
• Provide ad hoc operational support as needed by pod leadership
• Pull social media and content performance analytics as requested
• Maintain creator profiles, internal rosters, and deal tracking sheets

Lead Generation and Email Outbound Assistant

• Identify and compile accurate contact information (emails and phone numbers) for target prospects and industries.
• Execute targeted outbound email and LinkedIn campaigns, including industry conferences and events.
• Utilize lead generation and outreach platforms (such as Apollo, Smartlead, Waalaxy and Instantly) to build, organize, and deploy campaigns.
• Create and design marketing materials, email templates, social media graphics, and campaign assets using design tools.
• Maintain clean, organized, and up-to-date prospect lists and campaign records within our systems.
• Monitor campaign performance and ensure data quality throughout the outreach process.

Lead Generation Specialist / List Builder

• Research and identify leads that match our ideal client profile
• Conduct cold outreach via email, LinkedIn, and other channels
• Engage leads in conversation and qualify their interest
• Schedule appointments and manage the sales team’s calendar
• Track outreach and follow-up activities in CRM or tracking tools
• Maintain and update prospect data and lead lists

Lead Generation, Appointment Setter VA – Cold Outreach

• Execute and manage large-scale B2B cold email outreach campaigns focused on key priority initiatives
• Set up, run, and optimise automated email campaigns and outreach cadences using tools such as Apollo, Mailchimp, and Cognism
• Research and build high-quality prospect lists aligned with agreed targeting criteria
• Deliver outreach using approved copy and materials provided by the Consultancy team
• Test and optimise campaigns over time, including A/B testing of subject lines, messaging, timing, sequencing, and targeting
• Accurately track outreach activity, responses, and outcomes within the CRM system
• Monitor and report on performance metrics such as emails sent, response rates, and meetings booked
• Collaborate closely with Consultancy and Client Services teams to ensure consistent, professional outreach
• Stay up to date with best practice in email outreach, automation, and CRM tools, proactively suggesting improvements
• Represent Branding Science Group professionally and consistently in all external communications
• Where capacity allows, you may also support wider marketing or business development initiatives beyond cold email outreach

Lead Generation Specialist

• Manage dispatch operations using Bambi software
• Coordinate schedules and support daily operational tasks
• Handle inbound calls and respond to customer inquiries
• Manage and organize email inbox (responding, prioritizing, follow-ups)
• Conduct outbound calls to leads from an existing database (500+ leads)
• Follow up consistently with potential clients
• Nurture leads and support conversion efforts
• Maintain strong communication to move leads through the pipeline
• Post daily content on Facebook, Instagram, and LinkedIn
• Engage with audience (3–5 interactions per platform daily)
• Support brand presence and lead engagement through social channels
• Strong emphasis on lead generation, outbound prospecting, and follow-up
• Consistent outreach and engagement to maximize conversion opportunities

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