Lead Generation

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
• Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
• Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
• Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
• Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
• Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Product Manager – Lead Generation

• Develop and execute a comprehensive lead generation and demand marketing strategy, aligned with company GTM priorities (E&S, Specialty, Captives).
• Launch and optimize Account-Based Marketing (ABM) campaigns targeting key accounts.
• Own digital marketing strategy and execution, including SEO, paid media, PPC, and LinkedIn marketing.
• Manage marketing automation programs (HubSpot, Salesforce, Apollo etc.), optimizing lead nurturing, scoring, and attribution models., working closely with the Sales Ops team.
• Build multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
• Launch full-funnel marketing performance dashboard and define lead gen KPIs.
• Partner with Sales, Sales Ops, Product Marketing, Comms and Events Marketing teams to ensure cross-functional alignment and campaign execution.
• Manage external agencies and contractors as needed to scale campaigns efficiently.
• Lay the foundation for a high-performing lead generation team, including hiring and managing junior team members (Performance Marketing Specialist, etc.).

Head of Lead Generation – Demand Marketing

• Evaluate and route inbound form submissions to the appropriate business units
• Implement and improve inbound lead tracking
• Maintain CRM hygiene and tracking for marketing-sourced leads
• Identify patterns in inbound demand and recommend targeting improvements
• Build and execute outbound email campaigns
• Draft messaging for different verticals (e.g. real estate developers, landowners, EPCs, etc.)
• Track performance and report on campaign ROI
• Support management of Google Ads campaigns (keywords, copy, landing pages, spend optimization)
• Monitor and recommend improvements to paid social campaigns where applicable
• Review dashboards to track key metrics
• Execute direct mail and print ad campaigns targeting priority segments
• Conduct target account research for outbound campaigns
• Build conference prospecting lists and follow-up workflows
• Identify new lead generation channels (industry databases, partnerships, directories)
• Assist in building pitch decks and outreach collateral

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Product Manager – Lead Generation

Head of Lead Generation – Demand Marketing

Intern – Marketing Lead Generation, Growth