Influencer Marketing

• Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social.
• Develop and own Salesforce's influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid.
• Own end-to-end measurement for Salesforce's influencer programs — from always-on partnerships to event-based activations.
• Build and maintain influencer performance frameworks that go beyond traditional metrics — capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
• Establish, maintain and contextualize benchmarks for influencer performance — developing internal baselines from historical data while staying current on industry standards.
• Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
• Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing — including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it's an earned relationship.

Manager, Influencer & New Media Insights

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

Influencer Outreach Coordinator

• Research and vet prospective content creators on multiple social and digital video platforms to determine fit for active and planned marketing campaigns, including evaluating past performance and brand/game/product affinities
• Support the onboarding of new sponsored creators and agency partners by directing the flow of documentation related to vendor and activation management
• Undergird campaign activations by tracking candidates from evaluation through onboarding, collecting and distributing critical documents, capturing data, contributing to reports, and facilitating internal reviews and approvals
• Provide hands-on support and mentoring to influencers at one or more industry events where NVIDIA has a presence
• Perform administrative functions on NVIDIA’s influencer database solution and toolset
• Some domestic travel, funded by NVIDIA, may be required

Influencer Manager

• Lead end-to-end influencer and social strategy development for technology clients, aligning content to brand, product, and business objectives
• Own client relationships in social and influencer workstreams including client calls, presenting strategic recommendations, and providing proactive counsel
• Develop integrated influencer and social campaign plans, including audience alignment, platform strategy, messaging frameworks and content approaches
• Manage execution of influencer content across network of developer, creator, and technical influencer partners, including coordination, content review and tracking deliverables
• Coordinate with internal teams, studios, and influencers to ensure seamless execution across timelines and deliverables
• Help gather and organize data for client reporting, with exposure to platform analytics and Google Analytics/GA4
• Monitor social channels and support community management, responding to routine inquiries and flagging key issues
• Contribute to new business and organic growth opportunities through strategic thinking, proposal development, and client upsell identification
• Develop and apply knowledge of social platform best practices, including developer and tech audience platforms like Reddit, GitHub, Discord, etc, specifications, and objectives
• Stay ahead of digital, social, and technology trends (AI, developer ecosystems, emerging platforms) and translate them into actionable campaign ideas.

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Manager, Influencer & New Media Insights

Senior Strategist, Influencer

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Senior Manager, Social & Influencer Strategy